I have saw several gun shops pop up online labeled a state or city and gunshop, they all look like scam sites to me. They have stuff in stock that you can’t buy anywhere and prices that are around dealer prices.
The Zeiss are hands down the best 15x binos with a reticle on the market. It’s top tier glass with a reticle at a great price point. I have spent a lot of time behind them and there is absolutely nothing not to like abt them. They ship with a tripod attachment too, so you’re ready to go right...