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Rifle Scopes SWFA Teasing Announcement?

drewthebrave

Low Budget Enthusiast
Full Member
Minuteman
Aug 20, 2019
409
353
hero_product-launch_teaser.jpg

I'm really excited to see how they plan to modernize the SS lineup.
The Ultralight was a welcome addition a couple years back, and I hope to see an Ultralight with a MilQuad reticle or even an Ultralight LPVO added to the offerings.
 
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Hopefully this is just a teaser, and they didn't continue to use tall skinny 5 MIL turrets with no zero-stop again... But it's not looking good, based on that outline... 😂
Pretty sure it's same turrets but with a zero stop added.

Ilya showed a the Mil Quad with an added tree in the 10x he reviewed.
 
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Adding some up grades to an already fairly popular scope. Seems like a good low cost idea. I am not a fan of Christmas tree reticles. Exept where they never get put. In a lightweight hunting scope with capped turrets. I am interested to see what else they did.

I was not expecting much change in the fixed powers. It would have required all new chassis and parts.
 
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Both original Mil-Quad and the new tree version will be available. The turrets are taller than I like, but they do have zerostop now which is a welcome addition. They are are multiple models and configurations coming up.

ILya

How much longer are they going to drag this out though? First it was coming 2024, then it was summer 2024 and all we got was a sort of teaser pic, no model information let alone inventory. They could at least release some model information and details.

I’m probably not the only one who was excited to see what they were coming down the pipeline with and would have been a buyer to now not even interested in any of it because they seem like a company that could easily not even be in business in a year.
 
If they can manage a durable fixed 10x with zero stop, locking or capped windage turret, 10-15 mil tree (ideally a skinnyish tree, not some monstrosity) reticle with the same thick outer posts as the OG mil-quad, and glass quality that doesn't fall apart at dusk, all without radically altering price point, then they will probably sell decently to the crowd that already knows who SWFA is. Hopefully, the launch of their new line includes an aggressive marketing campaign targeted at expanding their customer base. I own several fixed SWFA scopes and I like them for what they are. That said, when an SWFA fixed power scope is fighting full-featured variable optics with a lot more curb-appeal at similar price points, the odds don't look great. I wish them well and I'm happy they are updating their line, lots of us have been asking for exactly that for a LONG time.
 
If they keep building 5 MIL turret scopes, in a world of 10+ MIL turret scopes, they will be... You can only stick to Fudd scopes for so long, before your "new and improved for 2024" was already outdated in 2014...
The market for cheap fixed power scopes only has one player (SWFA) so they can get away with Fudd features.
 
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The market for cheap fixed power scopes only has one player (SWFA) so they can get away with Fudd features.

Yes, but the customer base for fixed-power, fudd-feature optics is literally dying more with every day lol. At some point, there won’t be enough interested parties out there to sustain their business.
 
The market for cheap fixed power scopes only has one player (SWFA) so they can get away with Fudd features.
I been wanting for decades to get fix power tree reticle zero stop under 500$. All that time 2000$ us optic was available , and it’s absolutely not worth in that price realm.
 

There’s been plenty of examples over the years of them shitting out and it’s almost always the same failure across the fixed powers and the 3-15 where the reticle comes loose. I personally have never had a SWFA fail but I know plenty of people who have. Pretty sure there’s a current thread on your precious kokslide about another one just doing it that all the fanboys were ignoring as they always do when an issue with an SWFA comes up over there. “BuT mUh DrOp TeSt”.
 
Was really wishing for an illuminated dot on my 6X SS the other evening. Oh well, either way, that pig ain’t coming back to my salt lick for a while (near dark, black pig, moving target).

Otherwise, 5mil turrets and the MQ reticle really don’t bother me on a .223. A zero stop is pretty easy on them with a hose washer.

I could probably cure the obnoxious windage turret with a hacksaw and file, just haven’t bothered.

For $299, it’s a lot of scope. Just wish it had a dot. For shooting pigs 60 yards and in, I need to yank it off and just put a dot on it….

Curious what the new ones will offer (if they ever arrive), but the next rifle will likely get a Helos 2-12.
 
Any update on these?

Hornady just dropped their full 2025 new products which includes new cartridges, ammo, and bullet lines but these scopes which were “coming 2024” and then slated for summer has delivered nothing but a fuzzy marketing picture of a new turret. No model information, inventory, pricing, nothing.
 
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Not that I’ve seen and I keep checking from time to time. Have a credit and trying to wait patiently to see what they may be offering. I would be fine to grab a 3-9HD if those come back in stock too.