Our store never raised its prices simply because suppliers never raised their prices until recently. And if you are paying more then the suggested retail on today's market from suppliers of $2.65 to $2.79 per 50 cnt CCI Standard,,, you're getting ripped off. Yes, we immediately limited the amount of ammo you could buy each day to one box (50 cnt) or one (100 cnt) box. We don't gouge anyone like the big chain stores did and do, and are still doing. Were we able to keep ammo on hand over the last 18 months? Nope, but we lasted longer with some on our shelves and we didn't gouge our loyal customers. Don't pay gouging prices and the retailers will have to lower their prices,,, but they will still make the same profit margin they were before they started gouging you. A lot of this does come down to the availability of the ammo. Greedy retailers, gougers and hoarders have driven up the price on the retail end,,, not the manufacturer's or wholesaler's.