Re: building new rifle and need advice
If you handload, the .260 is a significantly better choice. If you don't, the 7mm-08 or .243 are fairly good alternatives.
I think the .308/7.62X51 NATO is an excellent cartridge in its original guise, the M-80 ball cartridge, with 147-155gr bullets. With heavier bullets, tasked with longer distance performance, I think it comes up short.
The .260 uses the same case capacity more effectively, in my humble opinion. But without handloading, the ammo choices are far from the kind of choices that the .308 provides. When you're stuck with factory ammo, the .243 and 7mm-08 have a better range of choices.
If all you want is range time, or if you really want to get serious about marksmanship practice, skip right down past the .223 and go directly to the .22LR. No matter what else you get/build, get the .22LR.
When building a rifle, you need an action, but the barrel is the thing that's going to make the most difference.
Don't compromise, neither in matching specs to application, nor in quality.
If you want a hunter, light-to-mid weight contour, 22-24" length are going to be a good ballpark to play within.
Quality is about bore condition, a good crown, and metallurgy/stress patterns that don't induce a walking zero. Sometimes a factory take-off will work fine with a re-crown and some minor bore lapping. Specialized chambers buy quirks as well as accuracy. They typically make for ammo finickyness, and don't go as well with factory ammo. SAAMI chambers eliminate a lot of questions in this area.
Factory actions are quite good, and get better when trued. A good recoil lug (most factory lugs are fine, maybe could use a little grinding to make them truer), and a good bedding job is pretty much essential.
Finding a stock that fits you properly, and suits the application, is another key step toward building a successful rifle. First time out, this does not need to be something from the top end. Feel and handle lots of stocks, then make an informed choice. All kinds of adjustability is maybe more trouble than help with a first gun. Many who have them set them once then leave them. Kinda defeats the purpose of those pricy adjustable features. LOP, cheek rest height, these are important. Fixed measurements, the right measurements, are fine for the first time gun build. First try, then buy.
Optics/sights are crucial. Action shooting works best with a dot scope/reflex sight. Basic woodland/meadow hunting calls for a 3-9 magnification, and objective sizes depend on how dark it will be when you're taking the shot. Heavily weighted Dawn/Dusk usage wants more than a 40mm objective, otherwise the 40mm objective is a good choice. Competitive shooting wants a higher mag and and a wider range of mags. I use 6-24X42 and find it a very good overall solution to competitive still shooting from 50yd to 1000yd.
Quality in optics are largely about optical precision and aiming adjustment reliability. Very simply, unless you are planning an application which places extraordinary demands in these areas, save the money for the second scope on the second gun. If you shoot one distance, don't do much dim light shooting, and/or zero and go with Kentucky windage, the more luxurious extras are simply wasted on you.
First guns are learning guns, and steppingstones to a more serious, more specialized implements. Don't bet the whole farm on it, and when posed with a choice, choose generic over specialized. Be more specialized when you know more about the specialties.
Greg