To be clear, I don't think using custom drag curves is hype. It's the next logical step up from standard drag functions, and what should be used if available, no matter the calculator. The bottom line is that calculators are as good as they need to be. They are not the weak link in the chain by a long shot. That goes for all of them - even Pejsa is pretty damn good considering the practical limits we face. They are all very good out to ranges where velocity variation and wind become the dominant problems, and not the particular calculation method.
We hit rapidly diminishing returns with any drag model improvements. G1 wasn't (isn't) terrible. G7 is a *little* better. Custom drag curves are a *little* better than G7. I bet I could make a Gdamoncali that would be better than G7, and 95% as good as a custom curve. If you have the best available data, just use it. It doesn't really matter how much better. Why would you use anything but the best information? I'm not sure why we never see them this way, but if you plot a properly scaled G1, G7 and CDM on the same chart and look at the lines in the mach numbers of interest, they're practically on top of each other, diverging only at extreme range - well into territory where slight wind misreads have massive consequences.
I don't even think 6DOF is hype. It's just misapplied by Lapua (probably as a way to demonstrate their technical expertise, but I'm just speculating). It's meant to be an engineering tool, not a phone app. Check out what it predicts for a .338 lapua mag in terms of dynamic instability. It's just wildly wrong. No user of a phone is in a position to interpret that because they hide all the data, and most users wouldn't be able to make sense of it if they didn't. So yeah, as a phone ap with blind data, it's basically a gimmick. That's not to say they don't have the expertise to release a proper 6DOF desktop app if they chose to do so. (I'm not holding my breath, but I have no doubts as to their capability).
Calculator technology is as good as it's going to get as far as accuracy goes. There isn't much left to squeeze out. The next frontier is making that information usable by the shooter in real time, which is already starting to happen as well with smart scopes. It's a great time to be shooting - this is stuff people have dreamed about for centuries, and we're seeing it created with front row seats.