Get Woke Go Broke a case study: Peloton in free fall

[sirhrmechanic]

Older story... but Peloton (maker of trendy bikes that cost way too much and come with remote trainers because millenials need gold stars every five seconds... But the company is still in free fall and doing worse.

Peloton: A Series of Warnings and an Analyst Downgrade

Peloton remains far from being profitable and has severe fundamental weaknesses

finance.yahoo.com

Now here is their 'answer' to turning themselves around. An utter ESG extravaganza of characters who are simply not part of the Peloton Demographic. And set to a song about gang violence.



Let's get real... outside a handful of NFL or NBA players... the demographic for Pelotons is trophy wives in suburban and urban areas who are trying to keep off the fat so that their rich attorney husband does not divorce them for a hot thin young chick. It's not fat milleniels living in trailers by the river. It's not gangbangers. It's not, by any stretch, the fat, ugly people in the pictures. None of those folks fit an image that Peloton buyers relate to... want to look like... or aspire to.

But look how woke it is! It has every oppressed minority in it. It has giant Rachel Dolezal hair. It has everything that your urbanite woke leftist moron could pack into a commercial (including a theme song about gangbanging)... at an expensive luxury product aimed at cute blonde fuzzy-bunny trophy wives living on the upper west side and in Cos Cob.

THIS is why ESG and Get Woke Go Broke are so retarded. This company is doomed. It's finished. Its image is now... shot. It was flying high during Covid... people were buying these things to replace their 'closed' gym membership. They had such momentum. But not only blew the sales curve once Covid ended... but have now rebranded their over-priced 'toys' towards people who don't have a pot to piss in and certainly aren't putting Peloton in their trailer or their Section 8 housing.

Can't wait to see these folks auger in totally. The sad part is that they will take a lot of 401k's with them. Because Woke Investment counselors and hedge fund managers look at this shit and put YOUR money into this crap. And then you lose your money. Because Peloton and its idiot ad agency (and marketing stooges) pissed it away.

Well, it'll be fun to watch it implode. And as Christmas Season approaches... the last thing you want to do is buy this crap! Noone will be around to support it in another year.

Sirhr

 

[NFAJohn]

THIS is why ESG and Get Woke Go Broke are so retarded. This company is doomed. It's finished. Its image is now... shot. It was flying high during Covid... people were buying these things to replace their 'closed' gym membership. They had such momentum. But not only blew the sales curve once Covid ended... but have now rebranded their over-priced 'toys' towards people who don't have a pot to piss in and certainly aren't putting Peloton in their trailer or their Section 8 housing.

No lies detected

 

[Maser]

 

[Im2bent]

No Trump content! Dana White recalls telling sponsor ‘go f—k yourself’ after social media police attempt

Dana White hasn’t been shy with where he puts his support.

www.mmamania.com

 

[Redmanss]

They didn’t exactly change anything about how they did business. They were a pump and dump meme stock who never had good fundamentals, advertising, or growth opportunity.

The real lesson is if Cathy Wood is buying your stock, you’re fucked.

 

[BCP]

Peloton making FitBit commercials now.

 

[sirhrmechanic]

Their latest abortion of an ad...



Sirhr

 

[rtB]

Their business model -was- sell bikes that don't go anywhere to people who can't go anywhere. Once the lockdowns were over it was all, umm, downhill from there.

 

[jmp1]

Peloton making FitBit commercials now.

Yeah, it's fucking hilarious!! You got a fat brown girl an Indian (feathers) and some other brown dude "working out" on the roof of some city high rise

 

[sirhrmechanic]

No Trump content! Dana White recalls telling sponsor ‘go f—k yourself’ after social media police attempt

Dana White hasn’t been shy with where he puts his support.

www.mmamania.com

Very enlightning and excellent read... thank you!

Another reason Peloton sucks donkey balls. They think they can use their advertising to influence political discourse.

Here's some news ass-pirates... I don't want political advice from people who make toys for uber rich Trophy Wives and then try and convince people that they are selling their stuff to help Ghetto folks get all ripped. It's all a giant lie!

Love it... Crash and burn and take your ad agencies and the retarded little activists making these commercials with you.

GO BROKE.

Sirhr

PS. You know who is doing it right? This little company. Hot, fit, intelligent, aspirational and wildly popular gymnast spokesperson. They know their market. They did a great commerical. Got the right spokesperson... Well done! This company is probably killing it financially. Noone had heard of them before this commercial, either...

 

[sirhrmechanic]

This ad is also great... I don't even know what is a Becky G. I assume some influencer or star. So what?

This is creative as hell. It plays on all the stupid sponsorship ads. It does a great job of exactly letting everyone know it's Cheetos. It makes some 'light' of the ad agency folks themselves.

THIS is a great up-to-date, cool and worthy commercial! You don't need ESG and woke to sell! You just need to be good at what you do as advertisers. Most of the retards today have no clue. They are throwing money away to 'brand' companies with groups that utterly will destroy their brand! Listening Bud Light? Listening Car Brands? Listening other consumer goods companies?



Sirhr

 

[sirhrmechanic]

Wokeness aside they'd be going fucking broke....people are struggling to buy groceries, much less have cash to over pay for designer exercise equipment.

Their 'real' target demographic is the 1 percent. They aren't struggling to buy groceries. They are raking it in from their corporate bonuses and hedge fund annual payouts. The million dollar Manhattan penthouse (or the mere half million dollar one) has to have a Peloton. Be all trendy... show your friends. Keep your hubby from invoking the cellulite clause in your prenup. "Honey, I need a Peloton!" Ok Dear. Who cares, she spends $2K on shoes a month. And another $5K eating out every night. They don't give a shit.

The people they depict in their ads... can't afford a Peloton. Won't buy a Peloton. And the closest they'll come to one is looting it from the Peloton Boutique and then reselling it on Craigs List a few days later w. no subscription.

And the former Cheerleader Trophy wife ISN'T making buying decisions because some fat dude with a Hebe-Fro who looks like that Crypto Currency Crook is using one outside his 20 year old camper parked next to the river in Portland. You turn your product into "Ghetto Fabulous" and it's not getting set up in the living room of your Park Avenue penthouse.

But, hey... it's not the company's money. It's the stockholders. So blow it all. Feel good. Go to your fern bar and have a White Claw and tell everyone 'you were responsible for this awesome ad that is full of Rachel Dolezal wanna-be's and fat homeless millenials.' Well done.

The sad part is that it is YOUR money... because they will get bailed out with tax dollars or unemployment checks. Your 401K is probably invested in this (and other) dogshit stocks... crashing away your hard work of a lifetime. Someone pays for these fuckups. And guess what... it's you!

Sirhr

 

[plh]

Get a push mower

 

[Jefe's Dope]

Their business model was to create a product and then sell it to someone like Apple. They tried to sell it to Apple. Apple declined and then Peloton got angry about it. Nobody else wants to buy it either. Maybe there's something wrong with the product AND their business model.

 

[BoilerUP]

I know plenty of office job types who have a Peloton; many got it during the pandemic when gyms were closed.

I'm a cheap fuck so I bought a Schwinn IC4 for less than half of what a Peloton cost 3 years ago (following knee surgery that precluded running) and get the same damn workout, without the monthly subscription for 'classes'.

I prefer my WaterRower, though.

 

[Maggot]

No Trump content! Dana White recalls telling sponsor ‘go f—k yourself’ after social media police attempt

Dana White hasn’t been shy with where he puts his support.

www.mmamania.com

All I needed of that article is on the far left of the photo. Would.

 

[Maggot]

Get a push mower

I love cutting grass, its like resistance walking.

 

[Maggot]

Their bike is $1k
Their treadmill and rowers are $2.5K

And they have a $44/month subscription fee

Their stuff is all 2x what comparable equipment costs...plus a monthly fee.

Wokeness aside they'd be going fucking broke....people are struggling to buy groceries, much less have cash to over pay for designer exercise equipment.


Hell, for the cost of their bike alone, I can pay for a membership at planet fitness for like 10years.

I know nothing about the Peloton stuff but for a world class bike 1K is nothing. I have a buddy that has them for 5K and up.

 

[Clearlight]

Some astute analysis cheers Sirhr. Here in Australia, the ads are different but the same… I have zero marketing or advertising experience, my impression is they are trying to sell a social experience along with a shitty device. ‘Come join our gang, it will be fun’. Are people so devoid of social contact these days, that this is a thing? The average household has everything anyone needs to do a decent workout, without any overpriced shit like this.

 

[Maggot]

Some astute analysis cheers Sirhr. Here in Australia, the ads are different but the same… I have zero marketing or advertising experience, my impression is they are trying to sell a social experience along with a shitty device. ‘Come join our gang, it will be fun’. Are people so devoid of social contact these days, that this is a thing? The average household has everything anyone needs to do a decent workout, without any overpriced shit like this.

And if you dont use what you've got now whats the odds of this thing being in the garage with dust in a month?

Look on Ebay and Craigs list.

 

[Threadcutter308]

No Trump content! Dana White recalls telling sponsor ‘go f—k yourself’ after social media police attempt

Dana White hasn’t been shy with where he puts his support.

www.mmamania.com

This was funnier than shit, well Worth watching

 

[Atomic_Lobster]

Get a peloton
Makes a great clothes hanger

 

[db2000]

I know nothing about the Peloton stuff but for a world class bike 1K is nothing. I have a buddy that has them for 5K and up.

$15K all day

S-Works Aethos – Campagnolo LTD

The lightest production road bike in the world, a bike built for the pure love of riding, the latest S-Works Aethos LTD is breaking the rules all over a...

www.specialized.com

 

[Ronws]

Here is the face of someone who cares.

Here is the face of someone who doesn't care.

Can you tell the difference?

 

[n2ishun]

$15K all day

S-Works Aethos – Campagnolo LTD

The lightest production road bike in the world, a bike built for the pure love of riding, the latest S-Works Aethos LTD is breaking the rules all over a...

www.specialized.com

Yea, a good frame (frame set only) can go for an easy $7400
Wheels, add 2k-3k.
Gruppo, add another 2k-3k.
You'll still need plenty to make a full bike.

C68 ALLROAD Frame-set

This is Colnago’s first model designed to go smooth and flowing on the tarmac as well as on light dirt roads.

www.winterparkcycles.com

 

[Bigfatcock]

I made really good money shorting this turd.

 

[clcustom1911]

Older story... but Peloton (maker of trendy bikes that cost way too much and come with remote trainers because millenials need gold stars every five seconds... But the company is still in free fall and doing worse.

Peloton: A Series of Warnings and an Analyst Downgrade

Peloton remains far from being profitable and has severe fundamental weaknesses

finance.yahoo.com

Now here is their 'answer' to turning themselves around. An utter ESG extravaganza of characters who are simply not part of the Peloton Demographic. And set to a song about gang violence.



Let's get real... outside a handful of NFL or NBA players... the demographic for Pelotons is trophy wives in suburban and urban areas who are trying to keep off the fat so that their rich attorney husband does not divorce them for a hot thin young chick. It's not fat milleniels living in trailers by the river. It's not gangbangers. It's not, by any stretch, the fat, ugly people in the pictures. None of those folks fit an image that Peloton buyers relate to... want to look like... or aspire to.

But look how woke it is! It has every oppressed minority in it. It has giant Rachel Dolezal hair. It has everything that your urbanite woke leftist moron could pack into a commercial (including a theme song about gangbanging)... at an expensive luxury product aimed at cute blonde fuzzy-bunny trophy wives living on the upper west side and in Cos Cob.

THIS is why ESG and Get Woke Go Broke are so retarded. This company is doomed. It's finished. Its image is now... shot. It was flying high during Covid... people were buying these things to replace their 'closed' gym membership. They had such momentum. But not only blew the sales curve once Covid ended... but have now rebranded their over-priced 'toys' towards people who don't have a pot to piss in and certainly aren't putting Peloton in their trailer or their Section 8 housing.

Can't wait to see these folks auger in totally. The sad part is that they will take a lot of 401k's with them. Because Woke Investment counselors and hedge fund managers look at this shit and put YOUR money into this crap. And then you lose your money. Because Peloton and its idiot ad agency (and marketing stooges) pissed it away.

Well, it'll be fun to watch it implode. And as Christmas Season approaches... the last thing you want to do is buy this crap! Noone will be around to support it in another year.

Sirhr

Trying hard to subvert everything that makes America "America".

Don't put that shit in here.

 

[Gemsbok]

Except that 1/2 kg-framed Aethos has an SWL of 240# (not 300# in the chart) - so take a step back big boys.

 

[Marinevet1]

Huffy............$249.99..............all you will ever need..........

Body Glove 26-inch Aluminum Cruiser Bike for Men, Black

Every ride ahead will be relaxing and comfortable thanks to this men’s aluminum cruiser bike featuring sleek Body Glove style details to give it a beachy feel. This matte black bike with yellow accents is a great choice for men who are looking for a leisurely way to get some more exercise and...

www.huffy.com

 

[Jgunner]

Every house i went into that had one was flaming leftists twats. They wanted me to do some work in their room where the "bike" was, said i had to work around it as only a peleton employee cpuld move it. Hahahha!!! I moved that pos when they left,.put it back when i was done, nobody knew. So fucking stupid....

 

[Im2bent]

Every house i went into that had one was flaming leftists twats. They wanted me to do some work in their room where the "bike" was, said i had to work around it as only a peleton employee cpuld move it. Hahahha!!! I moved that pos when they left,.put it back when i was done, nobody knew. So fucking stupid....

YOU BASTTAAAARRDDD LOOK AT THE CARNAGE YOU CAUSED....

 

[748rpilot]

Some astute analysis cheers Sirhr. Here in Australia, the ads are different but the same… I have zero marketing or advertising experience, my impression is they are trying to sell a social experience along with a shitty device. ‘Come join our gang, it will be fun’. Are people so devoid of social contact these days, that this is a thing? The average household has everything anyone needs to do a decent workout, without any overpriced shit like this.

I recently heard from a clinical psychologist that the average American is now spending just 4 hours per month with friends. Which falls pretty well inline with my personal experiences.

A lot of people really are hurting for social outlets.

 

[fpgt72]

I read the article in the first post, I had no idea what they make. I watched the first ad, no idea what they make. Google the company name, oh workout equipment.

I think that might be problem #1.

Now I am not their target demographic so that could be part of it, but if I have no idea after watching your ad, I think that might be an issue.

Comedy guy was funny and accurate.

 

[fpgt72]

I recently heard from a clinical psychologist that the average American is now spending just 4 hours per month with friends. Which falls pretty well inline with my personal experiences.

A lot of people really are hurting for social outlets.

I would doubt I am that high.

Perhaps this is an "outlet", I don't care, and I have not been banned yet so it seems like my views and manners line up well here. Not so much other places.

I guess it falls into different strokes for different folks. Wife needs people. Me, I would be very happy on an island all alone with a computer to order what I want to play with and have it air dropped to me. If I need a hand with something I will hire that guy to come out and do it, clean the gutters, they are way up there and that sucks, plus I am old. Here kiddo here is your payment and a gift card to sonic for you, now get the hell out of my sight.

 

[Oldloser]

This was funnier than shit, well Worth watching

I saw that earlier in the week on twitter. Funny as shit for sure I watched the whole clip.

 

[Bob Ondess]

I would doubt I am that high.

Perhaps this is an "outlet", I don't care, and I have not been banned yet so it seems like my views and manners line up well here. Not so much other places.

I guess it falls into different strokes for different folks. Wife needs people. Me, I would be very happy on an island all alone with a computer to order what I want to play with and have it air dropped to me. If I need a hand with something I will hire that guy to come out and do it, clean the gutters, they are way up there and that sucks, plus I am old. Here kiddo here is your payment and a gift card to sonic for you, now get the hell out of my sight.

You've gotten grouchy in your old age. Going to the fun show this weekend? I'll look for you at the cigar boxes.

 

[Carlos Danger]

Very enlightning and excellent read... thank you!

Another reason Peloton sucks donkey balls. They think they can use their advertising to influence political discourse.

Here's some news ass-pirates... I don't want political advice from people who make toys for uber rich Trophy Wives and then try and convince people that they are selling their stuff to help Ghetto folks get all ripped. It's all a giant lie!

Love it... Crash and burn and take your ad agencies and the retarded little activists making these commercials with you.

GO BROKE.

Sirhr

PS. You know who is doing it right? This little company. Hot, fit, intelligent, aspirational and wildly popular gymnast spokesperson. They know their market. They did a great commerical. Got the right spokesperson... Well done! This company is probably killing it financially. Noone had heard of them before this commercial, either...

Livvy. So fucking hot.

 

[cnwrobb]

Some relatives bought into the Peloton craze before the company became “woke”. They placed an order, waited nearly 5 months for delivery, got mad after no confirmation of a possible delivery date, called and cancelled the order. They bought another brand and then 3 months later they arrived at house as 2 men were delivering the Peloton. A very heated conversation ensued, police were dispatched who made delivery crew load up bike and escorted them to police station. In the hands of the States Attorney right now

 

[Emerson0311]

Reality arrives on the same train as financial desolation. Everyone from a couch surfing trailer dweller working part time afternoon shift to Larry Fink and his crew of pedo bros end up bowing to it in some way.

 

[FourT6and2]

Very enlightning and excellent read... thank you!

Another reason Peloton sucks donkey balls. They think they can use their advertising to influence political discourse.

Here's some news ass-pirates... I don't want political advice from people who make toys for uber rich Trophy Wives and then try and convince people that they are selling their stuff to help Ghetto folks get all ripped. It's all a giant lie!

Love it... Crash and burn and take your ad agencies and the retarded little activists making these commercials with you.

GO BROKE.

Sirhr

PS. You know who is doing it right? This little company. Hot, fit, intelligent, aspirational and wildly popular gymnast spokesperson. They know their market. They did a great commerical. Got the right spokesperson... Well done! This company is probably killing it financially. Noone had heard of them before this commercial, either...

She's hot. But their clothes are 100% polyester. Nothing special about the product and the ad is pretty generic: just a product endorsement/testimonial. Hi I'm a celeb/pro athlete. Use this product because I'm getting paid to say it.

 

[mvphilly]

No offence but to be peddling inside whiles you are connected to other nitwits inside is gay as fuck.Get a group together and go on a outside bike run and see this great country.Come on man.!

 

[OREGUN]

‘Come join our gang, it will be fun’. Are people so devoid of social contact these days, that this is a thing?

So…..Do you have CrossFit down under?

 

[kthomas]

Their business model -was- sell bikes that don't go anywhere to people who can't go anywhere. Once the lockdowns were over it was all, umm, downhill from there.

This.

The whole business hit a boom because people couldn't go to the gym. That outside influence benefited them greatly.

Now that it's gone, so are the incentives to people to buy and use their product. It was Al really predictable.

 

[Clearlight]

So…..Do you have CrossFit down under?

I’ve seen it advertised.

 

[OREGUN]

I’ve seen it advertised.

It’s literally designed around the idea that washed-up team sports enthusiasts are desperate to be on a team/competing for something again.

 

[kl3309]

No offence but to be peddling inside whiles you are connected to other nitwits inside is gay as fuck.Get a group together and go on a outside bike run and see this great country.Come on man.!

Shut the hell up!
They can stay inside instead of clogging up the roads.

 

[Jefe's Dope]

Shut the hell up!
They can stay inside instead of clogging up the roads.

This.

 

[mvphilly]

Shut the hell up!
They can stay inside instead of clogging up the roads.

They can get mountain bikes and take them there.

 

[Forgetful Coyote]

It’s literally designed around the idea that washed-up team sports enthusiasts are desperate to be on a team/competing for something again.

I got no problem with crossfit. They actually do train pretty hard depending on the group, and have more than a few good-looking divorced soccer moms just hoping to get smashed...

 

[Mike Casselton]

No offence but to be peddling inside whiles you are connected to other nitwits inside is gay as fuck.Get a group together and go on a outside bike run and see this great country.Come on man.!

Isn't a "bike run" kind of a contradiction?

Think about it you can't run while you bike, and you can't bike while you run.
Same with swimming.

That's why they have a thing called a triathlon...


But yeah, I get what yer sayin.