Straight Shafts and Knockers... ( tongue in cheek )
Putting your shot in the right place. Quality that'll make you quiver with satisfaction.
A well endowed 25 yr old with that printed on the front of a tight t-shirt will get the attention.
ewoaf has the right idea.
If you have intelligent, young, well made women working the floor and your counter. You'll generate revenue. Draw em in and once they are hooked, start to real em in. Then get the tech guys to close the deal. Easier than you think.
You can have all the catchy phrases you want but what works best whether selling bows or crayons is something simple. Hence International Business Machine became IBM. Fast forward to our more recent successful business starts and you have the name of Apple which is not a word you associate with computers and Ben and Jerry's whose name would not have suggested they sold ice cream from liberal democrat cattle. Still more recently, Monster comes along and chooses that name rather than Jobs R US. In each situation the company operates under a simple easy to remember name and by their advertisiing creates the association. It was not too many years ago that no one said "can you make me a copy" but rather said "can you Xerox this for me" and yes Xerox is yet another created word.
The important marketing concept here is to keep it as simple as possible and make sure you can get the (insert name)dot com. When Standard Oil became EXXON they invented that word to use as their name. Nothing wrong with you doing the same ie. PAE (precision archery equipment) or ASF (accurate-straight-fast or arrows straight & fast).
Just as critical asn the name is a logo which too many start ups overlook. If you can come up with a logo you can trademark, that again is simple but looks good, you are way ahead of the pack.
And yes I do get paid to do this and if you want some help, let me know.
Charles’ advice is spot on and you can tell he does this kind of thing for a living. Initial branding of a new enterprise is a critical step for the start-up. You should consider not only what the initial concept is (archery) but what it may become should you be successful. If the business really takes off and wants to branch into additional product lines or areas of business, you wouldn’t want to have to re-name and re-brand (which becomes increasing difficult to do successfully over time). You have are 3 tiers for branding/naming. 1st is the offering level, 2nd is the product line, and 3rd is the firm name. Offering and product line levels often tell the users what the product does (or makes some implicit claims with fanciful references), not true with the Co name. As unique/memorable domain names are getting more difficult to come by, think about what your web link would be before locking down names. Last point is that you probably want to make sure it translates (more importantly doesn’t offend after translation). In this kind of business, you’ll be dealing with international suppliers in order to be cost competitive.
I was a archery nut back in the 80's and often thought about starting a arrow business. I was going to go with Red Feather Archery Shafts or Red Tail Archery Shafts and the different model lines were going to be named after hawks.
Arrows and Feathers, Wooden Shaft Arrows , Notched Arrows, Steath Bows and Arrows, Grooved Wooden Arrows and Bows? You name it,we got it! Feathered Wooden Arrows.........I like the basics of arrow making,using wood,bird feathers and stone or handmade hammered steel tips.