New products from Swarovski for 2021!

I can see where hunters might really like the tracking assistant, but it seems really short on ballistic features unless they just don't mention the capabilities.
 
From an ROI stand point i think they could have left off all that development cost and just done a simple link to existing ballistics stuff / tools and made a higher return. but maybe a lot of people who buy the high end gear just to say they have it need help finding the animals they gut shoot.