I honestly don’t feel the difference between .308 Win, 7mm-08, .260 Rem, and 6.5CM when shooting similar bullet weights.
You have to really step up in weight with a .308 or 7mm to make them recoil more, and it still isn’t a huge difference unless you compare it to 107s or 123s in the 6.5mm. If I shoot a 139gr 6.5 next to a 139gr 7mm next to a 147gr .308, I just don’t feel a lot of difference. Put a 107gr 6.5mm next to a .308 185gr, sure.
One thing I’m seeing in big box stores throughout this year’s ammo situation is that there always has been .260 Rem on the shelves, but it’s usually really expensive premium ammo and some kind of hunting loads.
One thing you never see: 7mm-08 target ammo. Not online, not on LGS shelves. As far as I know, every single production 7mm-08 load is a hunting bullet. It’s a great cartridge for sure, and actually does well in the AR-10 since it isn’t a big departure from the 7.62 NATO chamber pressure and bore volume, and it feeds from mags very well without any bullets that slip through the barrel extension teeth like we see with some of the VLDs in 6.5mm and 6mm.
I haven’t seen .308 in months now. When the truck shows up to my local Cabella’s, they offload 9mm, 5.56, sometimes .22LR, occasionally .45 ACP, and 10mm.