What's your brand/trademark so I pass it by when I see it.
Probably no bigger snake oil than fuel additives and products.
It makes perfect sense that when I say “fuel solutions” your mind would go “fuel additives”.
Ok let’s assume for a moment that I actually do sell snake oil.
History is replete with “technicians” who thought as long as they got the “science” right, their products would sell. Most didn't. It takes a hell of a lot more than “science” to run a business and by the way, if you think I’m selling snake oil, you’ve actually just made my case.
Harley Davidson made a killing when every piece of science was against them. There was a time when you paid way over retail to order a Harley and you waited months for it while there was a plethora better options on the market. In fact, in the boardroom they had a saying “Enough Harleys is too many.” This was because of their marketing/brand strategy of “false scarcity”.
Elon Musk has done a masterful job of convincing many people that the future is electric cars. Anyone with half a brain, who understands the “science” involved knows that this is more than unlikely, but yet he keeps selling vehicles. All the while being subsidized by the government in terms of tax breaks for purchasing his vehicles “of the future”. Meanwhile, Bill Gates has a $2 billion short on this company.
I do phone tech support everyday for people installing my fuel solutions. 99% of them are DIY and have never had a carburetor apart.. Yes, I have a lot of firm recommendations for my customers. And yes many of them are science based. BUT NOT ALL. I’m running a business here, not a laboratory and certainly not a school.
Doing what’s best for the company and trying to minimize hassle does not always mean that it’s the best “science”. It doesn’t mean that somebody who can split a fine hair on something isn’t actually modifying my “science” for the better. Yes,I have protocols and recommendations in place both for science, some for convenience, and some to protect my brand. Keeping my customers on the path is about selling a “result”.
A technician believes that that is solely based on the science.
A business person understands that it’s much, much more complicated than that…….
