The recreational shooting industry/supply chain is full of entrepreneurs and small businesses providing innovative, high quality products and reasonable prices. Of course I am not referring to the ammunition and reloading component supply chain. This chain has gone through a lot of consolidation the past 3 decades and now just a few entities control the entire primer, powder, ammo market. This translates to pricing power! Hodgon owns 80% of the powder supply chain? Vista corp (Speer, CCI, Remington, Federal) and Hornady have most of the ammo supply chain. These businesses will likely not expand asset capacity to meet the current demand, better to raise prices which is less risky.