Cool, thanks. Your explanation makes sense.
I guess my thinking was that if you use a consistent cartridge, and zero to it, then you know what you're working with and can just set the stop and work up from there. Once out of the 100 yard range, one would be dialing up anyway to compensate for drop (assuming 100 yard zero). But so far I'm only using factory ammo, and have tested a few different ones to find the on that seemed to work best. I zero'd to that round.
I suppose it doesn't take long to get used to it and when you dial back at the end of a session, you know to hit the stop and just come back up 10 clicks (assuming your scope has .1 mil increments like mine). I think I can see a possible advantage if you are using multiple rounds, but gawd forbid if you ever misplace your data book!