Fly on the wall during the R&D meeting...
Young Marketer - "Hey, we got pretty big turrets, what should we do with all that empty space?"
Older Marketer (over 45 years old) - "I'd like to see bigger numbers on there so they're easier to see."
Young Marketer - "Nah, let's not make them bigger, let's pack a whole bunch more in there cause my generation can't count!"
Executive Decision Maker - "I don't even know what a rifle scope is, but let's go with the young guy cause he uses FakeBook..."
Seriously though, this is what you get with MOA and part of why I prefer mrad/mil because it's much simpler. In fairness, Schmidt has really messy turrets for their MT II with .05 mrad clicks...
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