Lots of new stuff coming this year. I'll update this thread with the best new stuff as the show continues.
<span style="font-weight: bold">Bushnell</span>
Elite 8x42 10x42 ED Aspheric
Elite 10x42 10x42 ED Aspheric
Fusion 10x42 1600 Rangefinder Binocular
4200 3-12x44 Illuminated FFP mil-dot, 30mm
4200 6-24x50 Illuminated FFP mil-dot, 30mm
<span style="font-weight: bold">EOTech</span>
XPS3
XPS2
<span style="font-weight: bold">Leupold</span>
M4 Turrets .05 milradian
M5 Turrets .10 milradian
1.1-8x24 CQBSS
5-25 PSR, 34mm, FFP
DeltaPoint Refled Sights
Mark 4 LR/T 3.5-10x40 M5 FFP
Mark 4 LR/T 4.5-14x50 M4
Mark 4 ER/T 4.5-14x50mm M3 FFP
Mark 4 ER/T 4.5-14x50mm M5 FFP
Mark 4 ER/T 6.5-20x50mm M5 FFP
Mark 4 LR/T 8.5-25x50mm M5
Mark 4 ER/T 8.5-25x50mm M5
Mark 4 34mm Rings
<span style="font-weight: bold">Leica</span>
ER 2.5-10x42
ER 3.5-14x42
<span style="font-weight: bold">Minox</span>
ZA-3 3-9x40 $399
ZA-5 2-10x40
ZA-5 3-15x42
ZA-54-20x50
<span style="font-weight: bold">Nikon</span>
M-223 Cantilever mount for flattops
M-223 1-4x20 Point Blank reticle, 55 gr 223/5.56 BDC, ARD
M-223 2-8x32 BDC-600 (increments of 50 yards), 55 gr 223/5.56 BDC, ARD
M-223 3-12x42 SF, BDC-600 (increments of 50 yards), 55 gr 223/5.56 BDC, ARD
<span style="font-weight: bold">Premier Reticles</span>
1.1-8x24 V-8
<span style="font-weight: bold">Redfield</span>
Revolution 2-7x33
Revolution 3-9x40
Revolution 3-9x50
Revolution 4-12x40
<span style="font-weight: bold">Schmidt Bender</span>
1.1-8
5-25
<span style="font-weight: bold">Sightron</span>
SIII 10x42
SIII 16x42
SIII 20x42
SIII 8-32x56
SIII 10-50x60
<span style="font-weight: bold">Steiner</span>
10x50 LRF
<span style="font-weight: bold">Swarovski</span>
EL's with Swarovision
<span style="font-weight: bold">Vortex</span>
PST 1-4x24
PST 2.5-10x44
PST 4-16x50
PST 6-24x50
<span style="font-weight: bold">Bushnell</span>
Elite 8x42 10x42 ED Aspheric
Elite 10x42 10x42 ED Aspheric
Fusion 10x42 1600 Rangefinder Binocular
4200 3-12x44 Illuminated FFP mil-dot, 30mm
4200 6-24x50 Illuminated FFP mil-dot, 30mm
<span style="font-weight: bold">EOTech</span>
XPS3
XPS2
<span style="font-weight: bold">Leupold</span>
M4 Turrets .05 milradian
M5 Turrets .10 milradian
1.1-8x24 CQBSS
5-25 PSR, 34mm, FFP
DeltaPoint Refled Sights
Mark 4 LR/T 3.5-10x40 M5 FFP
Mark 4 LR/T 4.5-14x50 M4
Mark 4 ER/T 4.5-14x50mm M3 FFP
Mark 4 ER/T 4.5-14x50mm M5 FFP
Mark 4 ER/T 6.5-20x50mm M5 FFP
Mark 4 LR/T 8.5-25x50mm M5
Mark 4 ER/T 8.5-25x50mm M5
Mark 4 34mm Rings
<span style="font-weight: bold">Leica</span>
ER 2.5-10x42
ER 3.5-14x42
<span style="font-weight: bold">Minox</span>
ZA-3 3-9x40 $399
ZA-5 2-10x40
ZA-5 3-15x42
ZA-54-20x50
<span style="font-weight: bold">Nikon</span>
M-223 Cantilever mount for flattops
M-223 1-4x20 Point Blank reticle, 55 gr 223/5.56 BDC, ARD
M-223 2-8x32 BDC-600 (increments of 50 yards), 55 gr 223/5.56 BDC, ARD
M-223 3-12x42 SF, BDC-600 (increments of 50 yards), 55 gr 223/5.56 BDC, ARD
<span style="font-weight: bold">Premier Reticles</span>
1.1-8x24 V-8
<span style="font-weight: bold">Redfield</span>
Revolution 2-7x33
Revolution 3-9x40
Revolution 3-9x50
Revolution 4-12x40
<span style="font-weight: bold">Schmidt Bender</span>
1.1-8
5-25
<span style="font-weight: bold">Sightron</span>
SIII 10x42
SIII 16x42
SIII 20x42
SIII 8-32x56
SIII 10-50x60
<span style="font-weight: bold">Steiner</span>
10x50 LRF
<span style="font-weight: bold">Swarovski</span>
EL's with Swarovision
<span style="font-weight: bold">Vortex</span>
PST 1-4x24
PST 2.5-10x44
PST 4-16x50
PST 6-24x50