Say goodbye to DPMS and Bushmaster

[Alabusa]

The Freedom Group has struck again....

Is Remington Leaving the MSR Market? DPMS, Bushmaster and TAPCO Sites are Shuttered - The Truth About Guns

UPDATE: a dealer friend of ours received an email today from distribution giant RSR Group notifying them of the following: Remington Outdoor Company informed RSR at the SHOT Show that they will be focusing on their core hunting and shooting brands – AAC, Barnes, Marlin and Remington. Bushmaster...

www.thetruthaboutguns.com

 

[Trigger Monkey]

More like liberal judges allowing frivolous lawsuits to proceed have struck again.

 

[Josh1978]

Ok. So I am a little on the slow side, especially before I have had my coffee. What does this mean exactly?

 

[Josh1978]

Ok. So I am a little on the slow side, especially before I have had my coffee. What does this mean exactly?

Sorry. The entire article didn’t load for me the first time I clicked on it. I got it now... no coffee needed.
This could be somewhat devastating to the industry we all enjoy so much.

 

[Mjt700p]

It's a shame, my bushmaster carbine has been absolutely reliable for over 10 years now.

 

[RyanScott]

PSA killed them.

 

[2aBaC̶a̶]

99 bottles of beer on the wall...

 

[mgrs]

PSA killed them.

Among other things probably.

Bushmaster and DPMS used to represent a significant chunk of the consumer market. I'd think some of their contemporaries like Doublestar, Rock River, and CMMG can't be far behind given the market segment in which they compete.

 

[Luke]

It's sad the couldn't stay relevant - but it's the beauty of a free market.

 

[RyanScott]

A friend who worked for Remington told me they were sucking each other off in board meetings about increases in sales and didn’t know they were losing market share.

 

[CrabsandFootball]

This news is months old.

 

[LRRPF52]

This news is months old.

Yup. Old news. Remington shut down the DPMS and Bushmaster brands completely, except for one .50 Cal bolt gun from Bushmaster product line I think.

DPMS used to supply a huge amount of parts for other assemblers, so it was a shock to everyone. Bushmaster had just become a brand name they purchases, as they shut down the operations in Maine after 5 years of stringing that along per the contract with the owner of Bushmaster. He went on to pick up the pieces and form Windham Weaponry, basically following the original Bushmaster market approach and SKU structure, but lost that more impotent recognizable brand and logo that took decades to build.

In business, branding and logos are more important than the product, otherwise there isn't recognition, referral, and reputation to be built upon. A good logo and brand is extremely hard to form and build from the ground-up.