The article suggests that the design is up for bid, but the pictures are all of the Gen Dyn offering, which is the one I fired (and the only one that exists, to my knowledge). The ammo used was, in fact, standard Norma-branded, brass-cased ammo tipped with 300gr. SMKs. The article's reference to polymer-cased ammo suggests to me that they are trying to overcome the problem of the extra weight of the ammo vs. the M240. I remain extremely skeptical of polymer-cased ammo in any application, and especially in a machine gun application (but what do I know?).
To ajv35xx - the only difference in humping it is the ammo (which is a consideration). The rest is the same as the M240 they already hump.