KJ, killed about 80% of my deer with Leupold/Bushnell 6x's and Leupold, Bausch & Lomb, and Zeiss 4x's, and a hog at 240 yds in a pinch w/a 6x36 Swarovski. Even dumped a doe at 75 yds using a 2.5x on a 357 Marlin.
Reticle choice, prefer duplex or post duplex, the German #4 has been done in different variations at Leupold, but not fond of their specs, #1 in a 4x works great up close in thick cover. I also like the CDS or M1 for those longer shots. Shots most often under 300 where I hunt. Never not killed due to using a fixed X.