sorry guys but i just got this in the mail today and i am happier than a dog with a $50 bone!!!!!! the reticle is bold and defined. the turret adjustments are crisp and positive. a little stiff but i mean i just pulled it out of the box today and i plan on using this on my coyote rifle so its actually a good thing. the color on it is just a beautiful matte black. i was worried 10x fixed power was going to bug me but i can look down from my 5th floor dorm room and see clearly people walking by and i can look clear across campus no problem clarity is probably about as good if not better than my leupold scopes at home. best off all the scope, sunshade, mount for my AR and shipping was only $400!!!! thanks for putting up with my rant.