Rifle Scopes U.S. Optics new Icon

[JBW3]

Hey everyone,
just wanted to take a moment and show you a new icon/logo that will be associated with U.S. Optics in the future. We will still be using the original logo/seal, the icon is more for engraving, advertising etc. Think of this as the "SF" that SureFire uses.

Who knew that such a task was going to be such a PITA! Designing and developing the new icon was about a 6 week process with input from everyone and their mother! Sorry Mom, I really did like it.

Many different logos were designed by several people, all of which were great ideas, but nothing that screamed USO. We wanted an icon that said rifle scopes, USA, something that was easily engraved/printed, and be something that everyone could easily relate to.

Finally, when we thought there was no hope, we stumbled on an idea that would prove to finally be a winner! Drum roll please.................

To see what everyone thought of the new icon/logo, we decided to make a batch of USO patches. These are the normal velcro backed patches that most people are selling nowadays. They measure 3" in diameter and come with the opposite side of the velcro so you can sew it to your favorite hat, shirt, ruck etc.

I will post a thread in the manufacturers for sale portion of the Hide, for further information please visit here; http://www.snipershide.com/forum/ubbthreads.php?ubb=showflat&Number=2676934&#Post2676934
John III

 

[Mike]

Re: U.S. Optics new Icon

Excellent John. Nothing says USO like that EREK knob.

 

[KNIGHT11B4]

Re: U.S. Optics new Icon

Good looking patches John, already sporting them on my pack.

 

[Chiller]

Re: U.S. Optics new Icon

Very nice John.

 

[77Bronc]

Re: U.S. Optics new Icon

Please throw one in with my scope that will shipping in 4 to 6 weeks.

Thanks....I know I did not include my name, but if you would do this, message me

77

 

[Ts1]

Re: U.S. Optics new Icon

Sending funds for 3 patches.

 

[One-Eyed Jack]

Re: U.S. Optics new Icon

Is it "mil" or "IPHY"? Just wanna know...

 

[OFIS]

Re: U.S. Optics new Icon

Outstanding

 

[JFComfort]

Re: U.S. Optics new Icon

Looks great!

 

[rhantz]

Re: U.S. Optics new Icon

Email sent.

 

[Lowlight]

Re: U.S. Optics new Icon

Very nice John...

 

[Bruiser_Joe]

Re: U.S. Optics new Icon

i like it

 

[rwest309]

Re: U.S. Optics new Icon

I like it. I am going to need mine MOA/MOA though. I know its old school but its just how I roll.

 

[Sportin Wood]

Re: U.S. Optics new Icon

I like the new look!

 

[sandwarrior]

Re: U.S. Optics new Icon

John,

I love it! My wife who is a marketing manager, loves it too. And she says, "Use it consistently and it will serve you well."

She is the "Brand Sheriff" here:

www.valleynaturalfoods.com

p.s. She also says I can get a tattoo of it if that is okay with you? We don't know where to put it yet....

And BTW, Adrian Peterson will be running full strength for us again this year....

 

[ORD]

Re: U.S. Optics new Icon

Nice work, John! Congrats on a job well done!!

I'd love to see some quality 3" stickers in the new logo too!!

 

[1shot2kill]

Re: U.S. Optics new Icon

ok i am going to print a target on my back but i have to ask when the patch says U.S. OPTICS, INC. does it really need to also say U.S.A. on it as well

 

[JRose]

Re: U.S. Optics new Icon

Pretty cool. Those will make neat stickers as well.

 

[JBW3]

Re: U.S. Optics new Icon

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: sandwarrior</div><div class="ubbcode-body">John,

I love it! My wife who is a marketing manager, loves it too. And she says, "Use it consistently and it will serve you well."

She is the "Brand Sheriff" here:

www.valleynaturalfoods.com

p.s. She also says I can get a tattoo of it if that is okay with you? We don't know where to put it yet....

And BTW, Adrian Peterson will be running full strength for us again this year.... </div></div>

I would love to see you get this inked, send me a picture when you are done! Let me kknow if you need any art.

GTG with Adrian!

From another's post, yes, there will be some 3" diameter stickers available very soon.
Thanks for all the feedback everyone!
John III

 

[CSTactical]

Re: U.S. Optics new Icon

Very nice patch.

Mike @ CST

 

[RetardedTiming]

Re: U.S. Optics new Icon

Nailed it.

 

[JFComfort]

Re: U.S. Optics new Icon

Tim M. had a cool idea, USO challenge coins!

 

[Sumpter Steve]

Re: U.S. Optics new Icon

Looks great. I'll be ordering a couple.

 

[fdkay]

Re: U.S. Optics new Icon

You get one free with a scope, right?

Or do you buy the patch for 2500 and get a free scope?

 

[M21guy]

Re: U.S. Optics new Icon

Not floored over it, but it is okay. The EREK knob shape is a nice touch.

 

[sobrbiker883]

Re: U.S. Optics new Icon

It will be solid brand recognition. Consistency is the key.

 

[5RWill]

Re: U.S. Optics new Icon

Absolutely awesome. Will have to find away to replace the old logo on my storm case.

 

[LibertyOptics]

Re: U.S. Optics new Icon

John,

Nice work, simple, elegant, and most definitely "USO"

Very clever.

Congrats!

Scott

 

[Swift]

Re: U.S. Optics new Icon

Haha took me a minute to figure out that's the EREK knob. Is it offered with a GAP reticle?

 

[JBW3]

Re: U.S. Optics new Icon

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: THEBEARRRRRRJEW</div><div class="ubbcode-body">Haha took me a minute to figure out that's the EREK knob. Is it offered with a GAP reticle?

</div></div>

Actually we tried the GAP reticle 1st and it just didn't look right with the numbers on it.
John III

 

[ukdave28]

Re: U.S. Optics new Icon

That rocks

 

[rhantz]

Re: U.S. Optics new Icon

Sent an email late night 16 July and got the patches today! They look even better in person, thanks Jason & John.