no man has ever walked into a store and said, "yes, make me look like Justin Trudeau".
no, they say, "make me look like James Bond".
looking like "regular people" doesnt make a person feel special.......if i have 2 stores, one says "well make you look like a manager of a Chilis"....and the other says "yes well make you look like Brad Pitt"........im going in store #2.
i dont want to be "represented" in my stores.....im a fat hairy man, i dont want to leave the store looking like a fat hairy man.....i want to leave looking like pierce brosnan.
i imagine the same is true for women...most normal women want to look like audry hepburn....not tilda swinton.....and they sure as hell dont want to look like some blue haired twitter sjw.
your business is to make people look sexy....lingerie isnt a necessity, its sole purpose is to be attractive...you cant do that if you have ugly ass cows representing you.