I have a 100 yard zero because most of my shots are 75-150 yards. I don't want a 200 yard zero where I need to be considering compensating for the difference more often than not. I know, so people will say that the difference is negligible. It is until it isn't.
A buddy of mine was running a 200 yard zero and forgot to compensate for the difference when shooting at 85 yards or so. His opening was supposed to be a head shot below the ear. He managed to kill the hog with a followup, however. Afterwards, he told me, "Well, I didn't miss. I hit it three times with my first shot."
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