I've owned both calibers. The 7-300WSM is a lot of work and will ultimately cost a LOT more to build when you factor in fireforming. You will burn out barrels way faster with the 7mm. The ballistics and recoil will be better with the 7mm. Is the juice worth the squeeze? I think probably not after my experience with both.
I think the XM action is not a good idea. You are limited to using their BDL which is expensive and makes your gun very niche and will probably be harder to sell. If you want more length def go with a long action. It gives you the flexibility to switch to a lot more calibers in the future and will increase resale. Are you really going to notice the minor difference in length?
If you got short action mag bolt you can run 6.5 PRC, 7mm SAUM/WSM, or 300 WSM. If you want to reload the 7SS is one of the best rounds out there in my opinion, at least on paper. I think ultimately you need to decide short or long action. From your intention to shoot long range with heavy bullets I'd steer you toward a long action personally. If you're dead set against it and want a short action I'd look really hard at a 7SS or 7SAUM and the 180 hybrid. BC isn't everything. If you elect to go with a 8 twist for the 195 and it doesn't shoot well in your rifle then what? You have a crazy long freebore and fast twist. I'd suggest a 8.4 or 9 twist for 7mm with the 180 berger. They shoot extremely well and kill game.
Is this only a range gun? Or you hunting with it? If it's just a range gun there's literally no downside to a long action, IMO.