I have nothing against the guy, I went into it with an open mind. With all the positive reviews of his content I thought, "cool, I can find some actual qualitative and quantitative reviews of reloading gear, to see what works and what doesn't, and how that may help me downrange". I was sorely disappointed, he provides no such information. With all the gear he has, there's no testing to show what gear may improve precision, ES/SD, and other factors that we as reloaders are looking for.
Like you say, its just one big informercial. Literally no information that I would find useful beyond what the manufacturers are saying to sell their products. The overall quality of his videos are top notch, the content is just garbage. It's a shame that he can't provide real information that may help us steer towards certain products to get a performance gain.
Again, I have nothing against the guy. How he runs his channel is obviously working for him, so who am I to say that he should be doing something differently. I personally just find him to be lacking any real substance, there's no information in his content that I can use in any meaningful way. I don't understand how he is so popular, but hey, maybe people just like toy porn.