I spent maybe 5 1/2 hours on their site yesterday almost buying a scope. Each time getting closer and closer, right up to the point of starting to put my CC numbers in. Exhilarating.
I did take advantage of the Sitka sale early on, in part because I've always been curious about their products. Figured this may be my best chance to try some and find out. That was a many hours thing as well, just didn't think there was anything there I needed or would work for me. But like normal persistence won out of over common sense and good judgement. It's very nice, seems to be made well enough, works well enough, I wore it several times hunting last week. But even at the huge discount I can't really say it was worth the money, especially when what I was using in its place worked just as well at 1/8 the price.