I think some people really, really, really like a flat field view. Meaning there is no drop off of quality of an image as you go from center to edge.
You see this debated on camera forums all of the time. Especially on wide angle lenses.
Me? I don’t mind some image degradation as you move to the edge of an image. In photography, in many instances I actually prefer it as the sharper center draws the eye in. I believe it’s called “field curvature” in photography, at least. Not sure what the terminology is for riflescopes.
Imagine the focused image as a dome vs a flat field. That’s what I’m talking about.
Swaro (who owns Kahles) is known for their flat-field approach in binos. I don’t like the effect, although it is stunning. I prefer the typical Zeiss or Leica bino effect, which is more fuzzy towards the edges. In tree cover, for example, the Swaros can confuse the eye as too much is in focus. You can lose where you are, depth perception-wise.
It boils down to taste and expectations.
Anyway, I think March also has this effect with their wide angle eyepieces. It would seem to be a natural optical byproduct of wider and wider angle eyepieces, unless it works quite differently here than in photography (I know lots of opto-mechanical phenomena behave differently in riflescopes and cannot be directly compared to photo lenses).
Some are very picky about this issue. Some are not. Some think it’s a flaw, some think it is not. I know in photography it requires rather exceedingly expensive solutions to get that flat focus effect (edit: in wide angle lenses).