I bought 600 Alpha when they were first introduced. I'm on my 5th firing with no issues whatsoever. I anneal every other firing.
I also have 400 Lapua. I see no difference over the chrono as far as velocities, SD, or ES are concerned. The Alpha takes quite a bit less powder to get to 2840 fps. I know my Alpha load is 39.36 grains of Reloder 16. I'm not sure about the Lapua, but I wanna say it's in the upper 41 range.
Edit: If it matters, I also have about a thousand Hornady, 600 Prime, and a few hundred Starline I converted to 25 Creedmoor. I've gotten great SDs out of all of them. The Hornady isn't as consistent as the others and the SDs aren't as good as the Alpha or the Prime, but certainly good enough to use. If I really wanted to tighten up the numbers, I'd weight sort the brass. The Hornady might also not last the longest, but you really can't complain about the price since you can pick up once fired brass really cheap!!