What are you going to do with the 2 lower receivers that you are able to build with all those knives? I think you get my point. While there are certainly like-minded people out there, I wouldn't translate internet reaction into action. We live in a reactionary society. This has been snowballing, but in the next week or month(maybe) no one will be talking about it. Memes will be created. Comments will be made. Everyone is running on emotions right now, but soon they will decide that they have new things to be outraged at, and this will get pushed aside. There is always something to find to get upset about, and the speed of the internet provides such things at the rapid rate. I was pretty unhappy with netflix, but I sure as shit let my subscription expire before I stopped watching it. I'll use my knife out before letting it go as well. With the quality in a BM knife, I doubt that will be in my lifetime.
Was it a stupid business decision? Of course.
Was it a deliberate attack on the 2A? I really doubt it. Generally speaking, when companies are trying to make a statement or send a message, it is very clear. They will publicize it. Generally these things draw in one audience while pissing off another. I doubt anti-gunners are lining up to buy their knives now.
This isn't even near the level of the Dick's example, as that was directly motivated by an event, and directly aimed at "assault" rifle ownership.
I will keep my BM. Why? Because it serves more of a purpose in my pocket than I will by ceremoniously destroying it.
Even by what we are doing online right now talking about them and clowning them, they are already feeling cutting-torch grade heat, pun absolutely intended. These days, it can be literally career suicide for an individual or business to do something stupid, because social media will ensure that they would not be given a shred of mercy.
It is true what Benchmade did was a fraction of what Dick's done. When THAT fiasco exploded, I sure as hell have done my part in the collective ostracizing by creating and propagating memes, some of them downright lewd and sexually suggestive. (with a name like Dick's, it doesn't help them one bit) With the amount of heat generated by the firearms world, I was surprised that they have not rolled over and gone bankrupt right there.