Today, we live in an enlightened age of firearms capability, and a great bulk of that enhancement has it origin in better ammunition. The truth of this statement is based on what has grown over the intervening years, but this must always be viewed in the light of one question, 'What have they done for us lately?".
I think, quite a bit
For example, the Hornady research that gives way to the Heat Shield Tip is still being underappreciated. It's not just an evolution, it's a revolution. It has completely skewed my appreciation of Hornady's place in the industry, and changed my preferences toward factory ammunition and handloading components. IMHO, everybody else who uses a polymer bullet tip is going to have to play catch-up; and the key point I see with Hornady is that they have not simply stopped there. They had a great product, the ELD-M, but they bootstrapped that into another, IMHO even better one, The ELD-X. With the ELD-X, not only does the bullet go further, and get there more reliably; it can do more when it arrives. As Berger proved, and Hornady confirmed, the match bullet can now be a reliable hunting bullet, too. No longer do my best loads need to end their flights at a paper barrier; they can now be one stop shopper solutions to several more of our shooting applications.
These days, my workload has inflated. I now intend to redevelop pet loads for my rifles that employ more Hornady bullets, and I'm concentrating on using the ELD-X for most of my applications. Why not; in many of my situations, the ELD-X has the better BC as well as the better terminal performance potential. I am even looking at the .308 110 GMX as a hedge on extending the effective range of the 7.62x39 in a .308 bore rifles. Wherever my projects lead me, Hornady is striding alongside me all that way.
It used to be that I thought of Hornady as the company that always packed one flyer in every box. Well, true or not, they addressed the question, found a very credible answer, and the whole industry, we shooters as well, have benefited from their timely and relevant works.
Greg