I'm a match director for the Parma Precision Rifle Rumble. We're a PRS Pro Series Qualifier in our 5th year, we just had our match this past weekend.
Burris has been our match sponsor all five years, and I have to say it was fantastic to see so many shooters with Burris scopes this year. There were 6 or 7 guys running Pros. They're easy to spot. And I saw a handful of XTRIIIs. It's taken a minute for Burris to break into this price point. But they did it the old fashioned way. A great product at a fair price.
I know they have some cool new ideas coming. I hope to see one of them at least hit the market by hunting season. Fingers crossed, because folks are gonna like it.