I'd put this in kind of the same camp as the high-end Swaros, like the Z6 and Z8, and Kahles and Leica as well. Optically, haven't sat down and done too many in-depth comparisons but it's going to be right there with all those guys as well. Maybe not quite as bright as the Swarovski or Zeiss V8 is just because of the focal plane but pretty marginal. That being said, I'd take this over a V8 any day of the week. Only criticism I have so far in my experience would be maybe size of the reticle on lower magnifications but honestly that's to be expected. I'll try to update as I get some more time with it and if you have any more questions please message me or call me at the office.