Coffee snob here.
You need the proper way to make it as well as good water. It's the obvious, yet completely missed thing for most people. Just by changing these two things, the same coffee you make now will taste different/better. It's like saying I have a custom build rifle and am not getting good groups shooting bulk ammo out of it.
I could suggest a bunch of coffee to you guys but its like cigars, liquor and women where its a total taste kind of thing.
What I would do is look in this direction:
- Grinder: This is where I differ from a lot of other coffee snobs in that it isn't THAT important. As long as you are grinding for the coffee process you are using, especially if using a French press where the grounds need to be course, you are GTG. This doesn't need to be a powder trickler that makes exactly the same kernel of coffee constantly to the exact weight. There's $40 grinders and $400 grinders, I don't notice any difference outside of not using the correct grind size and not grinding before you're going to use it (i.e. dont make a batch and store it)
- Coffee Maker: Obviously don't buy a Kuerig lol If you have a water dispenser that heats to certain temps or you want to measure temps of boiling water, a French press is bar none the best overall way to make coffee. If you don't want to screw around with measuring temps or fucking around with boiling water, look at something like this:
https://www.amazon.com/dp/B004JIQQK2/ref=emc_b_5_i
- Water: The damn coffee is basically 95% water. The taste depends more on the water than it does the coffee. Sure, you can use tap water or bottled or whatever. Just for the hell of it, get some distilled water and buy these capsules which balance the minerals in the water (the #1 thing that effects the taste):
https://www.amazon.com/Third-Wave-Water-Enhanced-Optimizing/dp/B071XRR95R?th=1
Try some of your BRC coffee and some nicer coffee made the correct way with good water and you'll realize its probably all just some over marketed Columbian garbage. My coffee suggestion to you is a type of coffee that I initially did not like, but ended up making my favorite. It has a distinctive taste as it is grown in volcanic soil in a region of Guatamala. You're welcome:
https://verterecoffee.com/collections/single-origin/products/guatemala-shb-ep-laurel
Oh, but I also mentioned cigars?
https://www.cigar.com/p/la-palina-goldie-cigar-cigars/2008986/
$20 per cigar?? Go be poor somewhere else.
I may actually try and finally get a Jura machine this year, but we shall see.