Rounds down range. In the same physical size magazine you can get more rounds of 9mm than 40.
Bullet / cartridge tech has changed, yes that also makes 40 or 10mm or 45 better, however 9mm now would be very close to what 40s&w when it first came out ?
I put it mostly to physical rounds in the mag.. for when you get assulted by acorns. Return fire, mag dump, more return fire.