Ok, so this may be total BS and fostered by internet armchair experts in the primer business, however, I have read this on numerous sites and several guys have insisted this is true...
The "match" primers are no different in their components, the only difference is on the assembly line the guys with the most experience spreading the primer "compound" or "paste" whatever you want to call it, are the guys who make the match primers. So, in theory, the match primers are more consistent because the guys who make them have the most experience spreading the compound over a tray of primer cups. Whether or not there is any truth to this, I don't know.
I have never noticed any difference in my use over the years, but, if the match primers are available, I'll grab them instead.