Re: Found the perfect item for hunting/camping!
From the look of the website and the fact they won't give you prices without submitting your contact info I'd say about as much as the truck you'd buy to pull it with.
The ATT model was listed at another website at $15K and it didn't look as well outfitted as the one above does. There was at least another 10K of options listed as well, including the large rooftop tent being $3k optional. I'd guess as shown that's close to $20K
For that kind of $ some of the best setups I've seen are guys that have taken a small enclosed trailer like a 5x8 or 5x10 and basically made a camper out of them for a whole lot less than $15k. You can easily get a light AL version and lift it up a bit, put real tires on it to get off road clearance. You can easily install a sink, refridge, heater, generator, bunk beds, the whole shebang, have more room, and be much better protected from cold/rain/wind and save a few grand in the process. Not to mention all that stuff can be removed quickly and the trailer used for other purposes. In reality you aren't going to be doing any serious off roading with any trailer be it this small version or a larger enclosed. Especially when the small ATT camper is 2000+ lbs before you put anything in it. Add water, fuel, food, etc. and 2500 lbs would be easy to hit.
People that buy this stuff are the same people that buy the portable microwave, portable blender, and portable deep fryer for their "camping" needs from cabelas.