I have to respectfully disagree that boycotts don't matter. If one person boycotts a gigantic brand, it doesn't do much. If a bunch of people boycott a gigantic brand, it's extremely damaging. Some companies have really felt the sting of that. I don't think it gives individual consumers any real power over the markets, but sometimes a few percentage points shift for these companies can cause a massive wave.
I've only seen the one woke Gillette commercial....
I've only seen the one woke Gillette commercial....