Re: Hornady Z- Max (Zombie) Ammunition
<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: 5x5GUY</div><div class="ubbcode-body">I'm a little behind as I just caught wind of this and my first thought was how stupid this is. I don't mind a joke but Hornady did everyone a disservice with this stunt.
It makes the shooting community look like childish paranoid idiots holed up in their parents basements waiting for a zombie apocalypse. They must have done their marketing research with sample groups from Arfcom and airsoft forums. God only knows how much money they dumped into this joke, money that could have gone to their customers in the form of a genuinely new bullet or in the form of better rebates for their "get loaded" promotion, hell, anything that would be of real value to the end user of their products.
It also irritates me that, at times, it's near impossible to get certain components, like 178 A-max bullets, but they have time and resources to waste on developing the marketing campaign, changing to a green tip, and reworking their product packaging, all for a gimmick.
Hornady makes a great product, but this is a black eye for them and I hope it fades away very soon. </div></div>
That's an awful lot of outrage over a product that has evidently proven to be a stroke of marketing genius.
Hornady's principal objective as a business is to make profits for their ownership; if this gimmick (because that's exactly what this is) generates greater revenues and bigger profits for them, then GREAT. Those increased revenues/profits will help provide "real value to the end user of their products" in the form of increased manufacturing capacity, new bullet designs, etc.
I won't be buying any Z-Max ammo or components, but I'm certainly not going to be butthurt about Hornady riding the zombie wave in popular culture to fatten their bottom line.
Capitalism, how does it work?
