That guy owns Googan fishing baits. They are, as best as I can tell, a "lifestyle" brand of fishing baits (overpriced imho) which is mostly followed by kids. They have a "squad" of youtubers who make fishing videos online, most of which are obnoxious. This is all to appeal to a younger demographic, most of whom have probably never even fired a rifle in real life. So say what you will about how poorly this guys shoots, but he is getting rich doing this stupid crap, so credit where credit is due. Members of the hide are not his core demographic.