Re: Is it possible to get a deal on an NF scope?
<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: 3rdgss</div><div class="ubbcode-body">Guys I know there is alot of talk about MAP pricing on the NF and alot of people complain that they can't "get a deal." When I first started in this business, I was right there with you. I thought "Why can't I just make what I need to make and sell them for what I want?"
After 7 years selling this stuff I have come to understanding that MAP pricing is good for everyone. It preserves the profitability of the line and helps small and large dealers make money.
What would happen if you didn't have MAP pricing would be bad for everyone. The scopes would be whored out by some dealers willing to sell them for minimum profit. This would then prompt other dealers to stop carrying them b/c they couldn't sell them or couldn't make much money on them. Then eventually when those who were whoring them out went under or also quit selling them b/c they couldn't afford the overhead b/c they weren't making any money on them, where would you buy one and how could NF grow as a company and develope new product???
We are very low on NF scopes right now. I wish we had twice as many or more than we currently have. We have less now than I can remember since I nervously placed that first $30,000 order for them not know if I could sell a $1500 scope or not. Now I routinely place orders for more than that initial order and do it w/confidence. As a trade off for having $60,000 worth of NF inventory sitting in our store, we need to make decent money on them.
No one is trying to screw anyone. Just trying to make a living same as everyone else and MAP pricing helps us all do that and get a great product at what I feel is a very fair price.
Sorry for the rant and sorry if it pisses anyone off. Just telling it like it is. </div></div>
Very well said, this not only goes for NF but for any company regardless of what they make. If you want to grow you cannot put all your eggs in one basket- in this case a dealer that constantly undersells. Unless that dealer can take all your inventory and sell it and continue to do so as your company grows (which is highly unlikely)you will not grow, will not have a dealer network and eventually you will go under do to LACK of growth. A growing company has more money to spend on R&D and to go out on a limb and try new things and to push the envelope, if there is no growth there are no new ideas or products that come to fruition.
Paul
