I hear ya, that's why I had to start buying these scopes instead of trying to see some of them in Cabela's and Bass Pro and the like, I needed to get them on my rifles and start using them in situations that would put them to the test because peering through them inside a store/warehouse just doesn't give the full picture. Expensive endeavor but I learned a heck of a lot along the way, especially that not all scopes are created equal. Sometimes I get persuaded by clever marketing and find out for myself that X scope isn't as good as what some were saying. I prefer the larger objective of the Kahles but 7oz is a chunk when you're trying to save some weight, if only Leupold had a better reticle. Nice to have some options this year and what look to be some very good options...