I've owned similar Leupolds (a 6.5-20x FFP and a 8.5-25x SFP, both with M1 knobs and TMR reticle), and I currently own the Bushnell DMR with the G2DMR reticle. Optically, they are similar to my eyes, but I personally feel that the Bushnell is flat-out a better scope due to its increased zoom range (which gives it a far more usable lower magnification limit), greater range of internal adjustment, and a better reticle. Seeing as how the Bushnell is cheaper, I really think this is a no-brainer.