Another review on the Amazon page said the same thing. In for one.
target height is 12.25"
at 100 yards that is 3.4 mils
so if we calibrate the rangebuddy app to be 6 inches from the center to the 6 mil mark,
then we can measure the size of the target and it should be 3.4" in the app.
We get 3.35" which is ~1.5% error. Which can be attributed to stacking errors of distance, target size, using the app etc.