It's a small group thing. If IGNORANCE is given out, WE, whether we be student, worker, man on the streets, have a duty as firearms enthusiasts to EDUCATE this ignorance when we are confronted with it. It is the, oh no, it might cost my job, or oh no, it will hurt me crowd who needs to rethink their position as firearms owners. If you hold the ability to speak rationally, and convincingly with your statistics and truth, you are only supporting their causes with your silence when confronted with their ignorance.
When we educate this ignorance away, one individual at a time, that individual educates another. Those two individuals educate four more. It spreads exponentially through the communication networks. Why does it work? people do not like being inferred as ignorant, and will allow themselves to be educated when the proper wording is given to them to allow it to happen.
Any further acceptance to allowing this ignorance after this education has been so strongly provided, would infer that you are either ineducable through reason of denial, or misunderstanding, or just plain stupid.
Remember, this education that you provide to the ignorant usually goes hand in hand with an invitation to go shoot. The ones who go shoot for the first time are priceless. They exhuberantly talk about it for weeks after, and further the education of the ignorant.