So, I mentioned this on my podcast, and I have been hesitant to mention it out loud until it was 100% in place. Since that podcast mention, I have received at least a 1/2 dozen calls and messages about my solution as I did not spell it out.
The real test of whether this sport is about is about the group or the individual, will be the reaction.
So, how do we solve this idea of Prize Table Bias, and by bias, I mean balancing the reward for attending a precision rifle match? Many feel it is front-loaded, and other feel they attend more matches or they belong to Series so they deserve something a casual attendee does not. Their investment in the Series is higher is how they rationale it.
I will reward the Top 3 shooters in an event, and then everyone after that will get a series of discount codes.
If the sponsors of an event enable a series of discount codes for the matches they sponsor both sides win. The sponsor is not out of pocket for all the matches that request prizes or sponsors and ALL THE SHOOTER WIN.
If a sponsor gives a match an Item, that Item can be used, or sold, in some cases, it might it used but never seen again. Think of the case a shooter sponsors by Vortex who pulls a Nightforce off a prize table. He will not attend the next match with an NF because he is sponsored by Vortex. He probably took the NF off the table because it's expensive. While he may keep it, he may also want to sell it to fund his hobby. Prizes should not really be there to fund your hobby, that is not the purpose and was never the intent. Companies actually frown on seeing their donation posted for sale, it gets mentioned a ton. Win it on Sunday and Sell it online Monday is supported by no company.
Moving to discount codes across the majority of the events will streamline the process on so many levels. Print the codes out and hand them to every shooter after the match, now you are not waiting for Jersey Johnny to pick his prize, that part if finished. You can leave much sooner, reward the Top 3 of each segment and you are done. The Prize table crawl is gone, you're home an hour earlier.
The discount codes support the sponsors, they only work if you buy from them. They can afford to sponsor more events, minus the $50,000 buy in to sponsor a Series Season. It saves the shooter a lot of money and makes the sponsors some money in return.
Of course, the more generous the discount, the more popular the sponsor will be, but in many cases, it still won't hurt their bottom line.
Request a Specialized Discount Code and now you can track sales and reach. You have a metric to work with.
4th Place gets the same level of respect as 104th place. 4th and 104th Place takeaway the same amount of opportunity for attending your match.
Less money for shipping, less coordination for the Match Director, in total it's less work for everybody, it's faster, with a bigger return on investment.
They can share the codes socially, they can be time-limited, X Code from Sponsor A works for 3 months after the match, works for 6 months after the match, etc. If they get shared online it's a win, win, more business, and greater opportunity. Think about the Midway Discount Codes, we used to have threads just about the most recent code. More codes mean keeping both business and shooting moving forward.
You can supplement the table with certain products, and they will mean more. If there are only 10 prizes, that gives those more value. But everyone loves a discount code.
So, that is my solution .... feel free to discuss.
The real test of whether this sport is about is about the group or the individual, will be the reaction.
So, how do we solve this idea of Prize Table Bias, and by bias, I mean balancing the reward for attending a precision rifle match? Many feel it is front-loaded, and other feel they attend more matches or they belong to Series so they deserve something a casual attendee does not. Their investment in the Series is higher is how they rationale it.
I will reward the Top 3 shooters in an event, and then everyone after that will get a series of discount codes.
If the sponsors of an event enable a series of discount codes for the matches they sponsor both sides win. The sponsor is not out of pocket for all the matches that request prizes or sponsors and ALL THE SHOOTER WIN.
If a sponsor gives a match an Item, that Item can be used, or sold, in some cases, it might it used but never seen again. Think of the case a shooter sponsors by Vortex who pulls a Nightforce off a prize table. He will not attend the next match with an NF because he is sponsored by Vortex. He probably took the NF off the table because it's expensive. While he may keep it, he may also want to sell it to fund his hobby. Prizes should not really be there to fund your hobby, that is not the purpose and was never the intent. Companies actually frown on seeing their donation posted for sale, it gets mentioned a ton. Win it on Sunday and Sell it online Monday is supported by no company.
Moving to discount codes across the majority of the events will streamline the process on so many levels. Print the codes out and hand them to every shooter after the match, now you are not waiting for Jersey Johnny to pick his prize, that part if finished. You can leave much sooner, reward the Top 3 of each segment and you are done. The Prize table crawl is gone, you're home an hour earlier.
The discount codes support the sponsors, they only work if you buy from them. They can afford to sponsor more events, minus the $50,000 buy in to sponsor a Series Season. It saves the shooter a lot of money and makes the sponsors some money in return.
Of course, the more generous the discount, the more popular the sponsor will be, but in many cases, it still won't hurt their bottom line.
Request a Specialized Discount Code and now you can track sales and reach. You have a metric to work with.
4th Place gets the same level of respect as 104th place. 4th and 104th Place takeaway the same amount of opportunity for attending your match.
Less money for shipping, less coordination for the Match Director, in total it's less work for everybody, it's faster, with a bigger return on investment.
They can share the codes socially, they can be time-limited, X Code from Sponsor A works for 3 months after the match, works for 6 months after the match, etc. If they get shared online it's a win, win, more business, and greater opportunity. Think about the Midway Discount Codes, we used to have threads just about the most recent code. More codes mean keeping both business and shooting moving forward.
You can supplement the table with certain products, and they will mean more. If there are only 10 prizes, that gives those more value. But everyone loves a discount code.
So, that is my solution .... feel free to discuss.