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Doc from AB was online talking about his 001 serial number so there is that, big clues. He was being coy about S&B and the bluetooth connect vs taking on the Revic. Though I fail to see where NF or S&B responded to anything March did, I mean I talk with all those guys (my S&B meeting at SHOT was 2 hours) and never once does that name come up.
Hard to beat the REVIC in this department having used it for the last 3 months or so, it's super accurate, elegant and works. No silly truing necessary, data straight out of the devices into the software had me hitting 1 MOA targets out beyond 1000 yards, at 1500 it was only off 25 yards, again no truing necessary. It works with or without, the FOV is clean and the interface is super simple.
Guys are gonna start getting AB overload with everything using the same software at an additional cost. If your Kestrel has AB, your Laser has AB, and your Scope have AB what is the point of having them all, you can move to the lower cost options.
Still the place will Ooh and Ahhh for a bit but I still won't let them advertise, or promote it beyond what you super fans post. I am sure that is enough but the fact I can say no makes me the happiest on the planet. You want to screw me after I took care of you, good on ya, you won the battle but history has shown who the real warrior is.
Someone needs to come out with something better than this: http://bullets.com/products/MAR1073 becuase I cannot find a better DMR/SWS optic on the market. Factor in footprint, weight, reticle, glass quality and durrability; its very hard to beat. 20% discounts brings it down to about $2500.
AB is all good, I am talking the US March distributor
They really weren't paying attention to march in that, trust me on that one. And they (the other guys) did it better in my opinion.
March was definitely not putting a dent in their business, plus didn't NF have the 8-32, the 42x etc NXS for a long, long time, you guys with the revisionist history are funny. S&B has the 12-50x too, been around for years.
The fact some people want the higher magnification is function of the business, not competition with a minor player in the field.
I talk to these companies when they have a S&B 5-25x on the bench they tell you, we made this match this scope, sure as hell they will say, Vortex is changing how they do business. so tell me again what we talk about when you are not in the room
AB is all good, I am talking the US March distributor
They really weren't paying attention to march in that, trust me on that one. And they (the other guys) did it better in my opinion.
March was definitely not putting a dent in their business, plus didn't NF have the 8-32, the 42x etc NXS for a long, long time, you guys with the revisionist history are funny. S&B has the 12-50x too, been around for years.
The fact some people want the higher magnification is function of the business, not competition with a minor player in the field.
I talk to these companies when they have a S&B 5-25x on the bench they tell you, we made this match this scope, sure as hell they will say, Vortex is changing how they do business. so tell me again what we talk about when you are not in the room
As if,
You guys are nuts, as much as hate to say, just look at "what the pros use" and everyone else, hardly any use, march.
That great zoom ratio comes a price, the scope is finicky to get behind except for the F Class and Benchrest guys. They swing and miss every time with the tactical crowd. The other guys nailed the ratios without the compromise, here you talk about the 5-40x, all this time, barely any market share. Where is the grand following ?
Youtube March Tracking and you guys are fucked six ways from Sunday and my video is the only one clarifying it. Nobody knows how to test a March hence the, "Don't buy this scope videos" out there. Meanwhile I am bad guy and clarified it.
I turned down a great deal on one because, well, I had one and that was enough, the second made no sense. When shit works I use it, pretty simple. Even with the ups and downs of S&B over the years, I use them because they are worth it, same with my Nightforce scope. Who cares where the engineer came from, whether LOW built something off the March design or whatever. Andy who designed the S&B 5-25x went to Premier ala Optronica, then over to Minox, next GPO... a designer who moved around, tell me something new.
Honest review, they work for the bench rest crowd and F Class guys, for us, not so much. It's a good idea, weak on execution for us.
Regarding production volume and sales , I think March are as concerned
about the competition , as Bugatti is about Corvette ....
The 8-32 and 42 NF scopes are SECOND Focal Plane , not FFP . I said FFP .
They were designed at LOW when March’s leading designer worked there .
Co-incidence ? No .
I should have mentioned ‘ HIGH ZOOM RATIO ‘ as well as high magnification ,
which was what I was referring to . The Schmidt 12-50 is only a low 4.16
ZOOM RATIO . Do you actually know anyone who uses one ? It has a serious
thermal expansion issue : ask the Airgun guys who ( attempt ) to use them
for ranging on the reticle .
The March 5-40 is an 8 times zoom ratio : as I said accurately above , the
first FFP ( not SFP ) with such a high ratio . Schmidt responded , and went
one better with a 9 times zoom ratio . NF could only manage a 5 times ratio
in the 7-35 ... No revisionist history , just stating the facts .
I suspect a lot of the first sales of this new design , are going to find their
way to the engineers bench’s , in the workshops of the optics brands
you like chatting to .
What are the tracking issues? When they had the non-standard mils?
The March scopes I've handled have been pretty nice. It seems like they come up short on marketing. I don't see any March sponsored shooters.
If only it had a more forgiving parallax adjustment and a decent reticle!
I've never really understood why some people seem determined to bad mouth March. I ran a S&B for years, ran a NF for years. Used a March 5-40 in matches too. They are all outstanding and anyone who thinks that a tactical/practical shooters score would change running any of the Alpha scopes (of which March most certainly is) hasn't spent enough time with them or is too biased to spot their own blindspots.
Perception trumps truth the damage is done. They screwed up to start, and were too slow to react to the negative press over the mil tracking.
Their consumer education sucks as does their marketing. Talking in a circle to the same 3 people proclaiming to each other they are the best doesn’t make it so. Again market share.
They lost any US market share they might have had thanks to the above and the main reason which you can see, the switch from Kelby. Bullets tanked them here.
The minor was the scope, the major was the move to bullets.com
I'm a fan of my March but everything above is true. Going with 1/6400 was a mistake but what was worse was not educating their customers on it. A friend of mine just bought a 3-24x42 second hand and neither he nor the seller knew anything about it.
I've bought many high end scopes since the March and each are different. In all fairness, I'm considering another but that's for a 75% hunting 25% match use so I'm drawn to the compactness. My 100% match rifles have other brands on them.
Perception trumps truth the damage is done. They screwed up to start, and were too slow to react to the negative press over the mil tracking.
Their consumer education sucks as does their marketing. Talking in a circle to the same 3 people proclaiming to each other they are the best doesn’t make it so. Again market share.
They lost any US market share they might have had thanks to the above and the main reason which you can see, the switch from Kelby. Bullets tanked them here.
The minor was the scope, the major was the move to bullets.com
I'll be taking a closer look at March. Sounds like their stuff could be really good but suffers on the marketing side.
Confirmation:
March-F 3x-24x42 except initial scopes : 1/6283 MIL
All of March-F 3x-24x52 : 1/6283 MIL
All of March-F 5x-40x56 : 1/6283 MIL
Confirmation:
March-F 3x-24x42 except initial scopes : 1/6283 MIL
All of March-F 3x-24x52 : 1/6283 MIL
All of March-F 5x-40x56 : 1/6283 MIL
From my understanding March made the change around 2015 time frame. I bought mine in 2012 and they had been out for even longer than that. That covers more than just the initial scopes.
Serial number please or this is fake news/alt facts.
Wow, this is starting to look like some of the IOR and Leupold threads, I may be in the minority here but I am curious what they'll release next month. March is definitely geared toward the benchrest crowd and I believe that is their bread and butter with crazy 10x erectors and then someone convinced them to make a FFP line with 8x erectors which few have matched. Outside of the issues with the non-standard mil value in early versions, I think their biggest struggle as Frank has mentioned has been distribution. Even when Kelbly's had them they were the sole distributor, and now with bullets.com again - sole distributor??? I am unaware of the issues with Bullets.com so I'll leave that one alone, but why won't March work with other distributors in the US?
Is Doc still on the Hide, he works for Applied Ballistics (AB) and is a huge March proponent, maybe they've listened to him for the tactical/competition market. Many seem to rave about the High Master glass, I'd rather see that come to the 3-24/5-40 before BT connectivity along with an update to the reticles, I like their low profile turrets but they are a bit mushy and could be improved. What is still amazing about March is how they get an 8x optical formula packed into such a small package and maintain the level of clarity that they have. I think that is the appeal for many as they are some of the lightest scopes in their range.
I've been through so many scopes I can't count since I got caught in this pursuit of the perfect scope, but here's the thing, there is no perfect scope and certainly no perfect scope for everyone. Most of the time we argue about preferences with subjective reasoning. Look at the list of scope brands from the top 100 PRS shooters from last year
View attachment 6872553
Vortex is at the top, but I would venture to say that if any of the competitors were given one of the other scopes and they had time to train with it that they wouldn't have done just as well? Does running a Vortex mean you're guaranteed a victory even if you shoot like crap? Certainly not, so maybe a better survey would be not "what scope brand do you use" but "why do you use this scope"? Mechanics, reticle and glass are probably going to be what the consensus is: Mechanics - does it accurately track throughout the elevation range (and windage if you dial wind), Reticle - Does it allow me to to effectively get my bullet on target, and Glass - does it allow me to clearly see my target. Eyebox and parallax might come into the mix as well as some scopes are more forgiving than others which may be a competitive advantage. Here's the thing, we can argue all night about how my reticle is better than your reticle, or my glass is better than your glass or my turrets feel better than your turrets (let's try and not go there) but if the scope meets your objectives and you're willing to live with some minor shortcomings then so what about who makes it? Do you think the 3 guys running the Sig Sauer scopes thought at the end of the season, "gee, if only I was running the Vortex I could have won it all." Well, here's the thing, if they really thought that was the case then I guess they'll be running a Vortex next year, but I'd venture to say that all the scopes listed above check the boxes and therefore the rest becomes subjective, maybe they did prefer a reticle on one vs. the others or whatever reason they have, heck, maybe they were sponsored and that's why they use that scope.
So back to the subject of March, why does March not show up in this list? Is it because March scopes don't check all the boxes? Or is it for other reasons. For me, I am not a competitor and don't shoot nearly the number of rounds that many on the Hide have the opportunity to shoot. I am passionate about the sport and would love to compete if I had the time, but logistically it is just not possible for me right now. So I look at scopes not from a competitive standpoint (though I can appreciate the reasons why those scopes perform so well on the circuit), but from the perspective of how do I intend to use the scope. All my rifles can be used for hunting, therefore, weight is a big factor for me when making a decision about a scope and this is why March is always on the top of my mind, the weight factor alone appeals to me, so the next questions are, can it track, do I like the reticle and is the glass good. I think March has a pretty good history of tracking well (outside of aforementioned 1/6400 mil issues), they have great glass, but the reason I don't own one now is the reticle, again, personal preference, plenty of shooters are perfectly happy.
Wow, this is starting to look like some of the IOR and Leupold threads, I may be in the minority here but I am curious what they'll release next month. March is definitely geared toward the benchrest crowd and I believe that is their bread and butter with crazy 10x erectors and then someone convinced them to make a FFP line with 8x erectors which few have matched. Outside of the issues with the non-standard mil value in early versions, I think their biggest struggle as Frank has mentioned has been distribution. Even when Kelbly's had them they were the sole distributor, and now with bullets.com again - sole distributor??? I am unaware of the issues with Bullets.com so I'll leave that one alone, but why won't March work with other distributors in the US?
Is Doc still on the Hide, he works for Applied Ballistics (AB) and is a huge March proponent, maybe they've listened to him for the tactical/competition market. Many seem to rave about the High Master glass, I'd rather see that come to the 3-24/5-40 before BT connectivity along with an update to the reticles, I like their low profile turrets but they are a bit mushy and could be improved. What is still amazing about March is how they get an 8x optical formula packed into such a small package and maintain the level of clarity that they have. I think that is the appeal for many as they are some of the lightest scopes in their range.
I've been through so many scopes I can't count since I got caught in this pursuit of the perfect scope, but here's the thing, there is no perfect scope and certainly no perfect scope for everyone. Most of the time we argue about preferences with subjective reasoning. Look at the list of scope brands from the top 100 PRS shooters from last year
View attachment 6872553
Vortex is at the top, but I would venture to say that if any of the competitors were given one of the other scopes and they had time to train with it that they wouldn't have done just as well? Does running a Vortex mean you're guaranteed a victory even if you shoot like crap? Certainly not, so maybe a better survey would be not "what scope brand do you use" but "why do you use this scope"? Mechanics, reticle and glass are probably going to be what the consensus is: Mechanics - does it accurately track throughout the elevation range (and windage if you dial wind), Reticle - Does it allow me to to effectively get my bullet on target, and Glass - does it allow me to clearly see my target. Eyebox and parallax might come into the mix as well as some scopes are more forgiving than others which may be a competitive advantage. Here's the thing, we can argue all night about how my reticle is better than your reticle, or my glass is better than your glass or my turrets feel better than your turrets (let's try and not go there) but if the scope meets your objectives and you're willing to live with some minor shortcomings then so what about who makes it? Do you think the 3 guys running the Sig Sauer scopes thought at the end of the season, "gee, if only I was running the Vortex I could have won it all." Well, here's the thing, if they really thought that was the case then I guess they'll be running a Vortex next year, but I'd venture to say that all the scopes listed above check the boxes and therefore the rest becomes subjective, maybe they did prefer a reticle on one vs. the others or whatever reason they have, heck, maybe they were sponsored and that's why they use that scope.
So back to the subject of March, why does March not show up in this list? Is it because March scopes don't check all the boxes? Or is it for other reasons. For me, I am not a competitor and don't shoot nearly the number of rounds that many on the Hide have the opportunity to shoot. I am passionate about the sport and would love to compete if I had the time, but logistically it is just not possible for me right now. So I look at scopes not from a competitive standpoint (though I can appreciate the reasons why those scopes perform so well on the circuit), but from the perspective of how do I intend to use the scope. All my rifles can be used for hunting, therefore, weight is a big factor for me when making a decision about a scope and this is why March is always on the top of my mind, the weight factor alone appeals to me, so the next questions are, can it track, do I like the reticle and is the glass good. I think March has a pretty good history of tracking well (outside of aforementioned 1/6400 mil issues), they have great glass, but the reason I don't own one now is the reticle, again, personal preference, plenty of shooters are perfectly happy.
Perception trumps truth the damage is done. They screwed up to start, and were too slow to react to the negative press over the mil tracking.
Their consumer education sucks as does their marketing. Talking in a circle to the same 3 people proclaiming to each other they are the best doesn’t make it so. Again market share.
They lost any US market share they might have had thanks to the above and the main reason which you can see, the switch from Kelby. Bullets tanked them here.
The minor was the scope, the major was the move to bullets.com
I have a question for @Lowlight
Do you have any issues with March other than their sensitive parallax and tighter eyebox? Or are your issues related to their business/distribution model?
I always said they need to fire who ever is in charge of their marketing/distro because they could have the greatest product on the market, but if no one knows its exists, then it doesn't matter. They are one of the most frustrating businesses to watch, like wtf are they doing.
They need to go talk to Mile High, EuroOptics and SportOptics and get their scopes on guns. Sponsor some shooters and get the name out there.
I have always been impressed with their engineering and features but I don't know one other person who owns one of these.