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Rifle Scopes New optic announcement from major player

Come on man, hint on what size and niche it's gonna fill?

If your talking about the Nightcorce 2.5-10x42 your a day late. There are 2 threads on it already. Hopefully it's not and it's another new scope coming out.
 
Sweet, I'll hold you to it at 12:01

High end or low end scope?

Let's say high end is US Optics, S&B, NF and the low end is SWFA, Vortex, and Burris

wow I know what you mean by this because we wouldn't be that interested in what Nikon is putting out but its hard to believe that $1000-2500 is considered low end! I guess someday I'll get one of those money trees that you all have!
 
$2,270 MSRP, I believe they'll sell well. How to do it? Get a few of their dealers to post long reviews on how they are the greatest scope ever used, get a few reviewers to say the same. How: buy some ads. Have dealers announce, "We finally got a few more on the way, everyone we had from our first shipment was sold in 24hours, order now so you're not disappointed etc. Before long, a group of "I really wanted the best stuff" guys will start buying, and then the $2,270 MSRP won't seem out of line.
 
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