I'm about to buy one for my precision rig, and here are my reasons:
1. My rig is a .308 Model 700, with the AAC-SD barrel (18", threaded, 1:10 twist). It's a medium-range setup, 1000 yards and under. As such, a medium-range scope is appropriate. I don't need the Hubble telescope with a Secret-Squirrel reticle that can reach out to both coasts. Beyond 1000-1100 yards, the .308 is basically just a mortar anyway with respect to energy.
2. I want to use this rig for hunting and practicing mid-long range form. The turret setup and capabilities with this scope is more than adequate for that. In my mind, even snipers are hunting, just in a different form. If a 10x scope is adequate for a USMC sniper for similar configurations, clear glass that gathers tons of light and up to 14 or 20x is plenty for my purposes.
3. I like the mix of options and characteristics of this scope: 30mm tube, large 56mm objective that brings in tons of light, NF glass/clarity, workable reticle, illumination for the center component, dials I can work with, known durability and dependability/repeatability with NF turrets (as opposed to most set-it-and-forget-it quality that's just fine for most hunting scopes), reputation and customer service, warranty experience, and probably others I can't think of off the top of my head. I don't need ZeroStop or something like it because I'm not trying to shoot a quarter off the top of Alpha Centauri on a regular basis, nor do I use this rifle in order to keep someone else from using theirs on me (at least not yet). Most of my shots will be a quick spin or two, the shot, and quick spin or two back.
4. The price point for the features I need is very good, and I don't have to pay half again more for stuff I don't need. When I do my long-range rig, it'll likely be a different story, but for this rifle and its intended purposes, the SHV looks to be a perfect match. And I'm guessing that after studying their intended markets, they saw this demographic and took square aim at it with this new line on purpose.
I love their higher-end scopes, as well as other high-end known brands, but I don't have the funds to splurge on them, and I don't have an Operator jones going on, so I try to stick with purpose-appropriate options I can afford. I'm guessing NF did this line of scopes for people just like me.