I just bought a unit from Eurooptic (during the black friday sales event) and am planning on returning it. I think sharing my reasons for returning it with the North American buyer audience is helpful. Email below to Swarovski US.
Email to Swarovski:
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I just received my TM35, and I want to love this unit simply because it was purpose-built and fulfills two core goals of my hunting style. I am combining a handheld and reliable add-on to my Swarovski scope, both build by Swarovski. As it seems to work well for your European customer base as a 2-1 unit, I wasn't too concerned about the zoom restrictions of North America.
Unfortunately, after I received the product and was able to test it, I feel your product team let the North American market down, and it's simply not up to your excellent brand reputation to cut corners. This is precisely what your product team did.
They shipped a downgraded version of the product where, at night, I’m forced to use 1/4 of the display screen for my stalking. North American customers have not only no 4x zoom but are also limited to ¼ of the handheld device screen.
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An acceptable approach would have been to ship a product where the handheld would have been able to leverage the fullscreen/display at 1x and a 1x mode for the rifle version/scope.
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As I said, I want to love the product, and Swarovski should offer your international customer base a choice:
Option 1: Exchange your unit while traveling internationally. I travel frequently to Germany. I should be able to swamp out my unit to a European unit while traveling in Europe.
Option 2: Per my suggestions above, offer a full-functioning US market version/product.
Option 3: Offer regional firmware updates that customers can install. In this case, you are clear, and it's up to the individual if they download a firmware that isn't made for their region.
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Swarovski's response:
Good Evening,
Unfortunately the screen display is a function of the 1x/4x zoom. The TM35 was discontinued because we can't do options 2 or 3 due to patent restrictions that exist in the US but not internationally.
If you travel frequently to Europe, and are within the return period of your dealer, it may make sense for you to return your unit and purchase a 1x/4x unit overseas.
I have forwarded this information on to management, but as it's a discontinued product I don't anticipate revisions to be made to the unit.
Best Regards,