Yep. Shop local when you can. Many dealers will try to compete on price, and with the sales tax unfairness thing going away, most local dealers would love to earn your business. OP is fine I guess, but it's like buying at Walmart. I'd hope that people would want to be part of a community and help a LGS who is probably interested in the sport anyway. Support the LGS. Support the site sponsors. Remember, it's local businesses who get hit up to support the local school teams and buy the local girl scout cookies. Nobody calls OP and says "hey, I buy a bunch of stuff from you and my son is playing football this year and we need some jerseys donated. How about sponsoring us?" The LGS can't support local if local doesn't support them (and sponsors of this site sponsoring the site or matches or whatever...same concept). Also, is the LGS that you might be hitting up for business too. Own or work at a (car wash, restaurant, grocery store, hair salon, sell insurance, real estate broker, etc), well, it ain't the guys at Optics Planet that are doing business with you or your employer. Not going to say I haven't bought a pair of pants or a shirt from them, or something I can't find anywhere else. But my first stop is always the local guy, even if it costs a few bucks more.