Re: Pete Roedale - Roedale Precision PLEASE READ
From his website;
My Dear Customers, Friends and Colleagues,
2010 is not a year on which I shall look back with pleasure. In the words of our Queen, it has turned out to be an 'Annus Horribilis'. I expect that I am not alone in thinking it so. Indeed, I suspect that there are very few people or businesses unaffected by this year of worldwide recession and uncertainty. .
No section of the industry or business has all the answers, neither does any have all the right sollutions. I like to think that most people try to do their jobs as best they can, even if the result is not always entirely successful. He who has never failed to reach perfection has a right to be the harshest critic and I my self am my own harshest critic. Here at Roedale we work very very hard to do the best that we can in a very difficult and unreliable Firearms Industry. Logistical and Buroctratic problems are the name of the game and anyone who works in world wide firearms export or import can attest to the pitfals and difficulties associated with procurement of parts, empty wholesalers shelves and just in time manufacture that is actualy never on time.
To say that 2010 has been a trying year on a personal level would be an understatement. The death of my Father in February was a harsch blow and we lost at least 3 months production time due to this family tragedy and the distances involved, my Mother needed care due to her Alzheimers affliction, the only option finaly bieng a care home, so effectively I lost both parents in a short space of time. Just as one was comming to terms with the loss of a loved one and the situation in gerneral, my trusted and loyal hunting dog Meg died, they say in a hunters life he can expect to have one good dog, Meg was that dog, only a dog when all is said and done, but us hunters are very attached to our loyal four legged friends and it was another harsh blow. To top the run of bad luck towards the autumn more upheavel occured within our family and it is safe to say that on a personal level, 2010 was the worst year of my life. Truely 'Annus Horribilis' which undoubtedly affected my performance in business.
At Roedale we strive for perfection, we usualy achieve perfection in our products, something that many many customers can attest to, but sometimes, usualy through no fault of our own, but sometimes due to pressure and workload as well as the fact that we are all only human, we fail when it comes to the customer service.
I hate failure, but when we fail, it is then that we realy appreciate the generosity, understanding and whole-hearted kindness of our customers. Some folk however choose to critisize and bad mouth some businesses without even giving a chance for the problem to be sorted out and there are those who with no reason other than jealousy and own gain seek to damage our good name. There can be no doubt, of course, that positive criticism is good for people and business that it is part of business life. No company whatever - should expect to be free from the scrutiny of those who give it their loyalty and support, not to mention those who don't.
But we are all part of the same brotherhood, we are all Shooters, Hunters and Fireams enthusiasts and that scrutiny, by one part of another, can be just as, or even more effective if it is made with a touch of gentleness, good humour and understanding.
Positive critisism can be an effective engine for change and change in direction is what the year 2011 will all be about for Roedale Precision.
We have set an example of how it is possible to achieve excellence in production, with many many unique, one of a kind Custom Rifles and accessories bieng delivered to overjoyed customers around the world, despite the difficulties involved in getting the parts together to build them and organising the logistics to deliver the finished item. What we are now about in 2011 is setting an example of remaining effective and dynamic, with vastly improved customer service but without losing those indefinable qualities, style and character of the end product that our customers desire.
Five years is only a short time and Roedale Precision has now been in excistence for five years, in firstly a part time and then a full time capacity. I am glad to have had the chance to take part in, and in many ways lead the European Precision Rifle Industry from the front, fielding many innovative designs and products has given me great pleasure. The difficulties in getting parts reliably manufactured, import and export difficulties and the general appathy within the Firearms industry has caused my more than my fair share of belly ache. But always the fighter, the saying " you can't keep a good man down" certainly applies and as 2010 draws to a close I find a renewed vigour and energy and look very much forward to 2011, a year which I am absolutely sure will be a far happier and sucessfull one than 2010. We intend to invest heavily in our new product series in the comming year and by investment i mean, money, ingenuity, energy and passion. 2011 will be a year that the Roedale flag is flown high and we look forward to introducing our loyal customers to our new and exciting products and re-structured methods of operation.
I would like very much to take the oppertunity to thank all our loyal customers for your generous support and understanding through out the very trying times of 2010. Thankyou for your trust, please continue to support us as we support you.
May I wish you all and your families a Very Happy Christmas and a happy, presperouse and healthy New Year.
Pete Lincoln & Team Roedale
http://www.roedale.de/epages/index.htm