Planet fitness makes it's money on members that don't show up regularly, or show up at all.
If you go every single day, it's costing you 33 cents to access an entire gym of pretty nice equipment for as long as you want. Take a shower there to save the utilities at home, get the free pizza, bagels, and coffee (basically two meals, probably worth $6). It's a fucking deal.
If every member actually went daily, how much, if at all, would Planet Fitness have to raise their price?
If you go every single day, it's costing you 33 cents to access an entire gym of pretty nice equipment for as long as you want. Take a shower there to save the utilities at home, get the free pizza, bagels, and coffee (basically two meals, probably worth $6). It's a fucking deal.
If every member actually went daily, how much, if at all, would Planet Fitness have to raise their price?